✨ About The Role
- Responsible for developing and implementing positioning strategies and messaging frameworks for business insurance products
- Conduct in-depth market research to understand industry trends, competitive landscape, and client needs
- Create high-quality marketing materials, including one-pagers, whitepapers, case studies, blog posts, and presentations
- Equip the sales team with the tools and training needed to effectively communicate product value to potential clients
- Design and execute multi-channel marketing campaigns to existing clients to launch new coverages, drive awareness, engagement, and adoption
âš¡ Requirements
- 5+ years of product marketing experience, preferably with 3+ years in the business insurance or financial services industry
- Strong understanding of business insurance products, including general liability, property, cyber, and professional liability coverages
- Exceptional written and verbal communication skills with the ability to translate technical concepts into clear, client-focused messaging
- Proven ability to manage multiple projects simultaneously, with a keen attention to detail and a focus on delivering results
- Excellent interpersonal skills with the ability to work effectively with cross-functional teams, including product management, sales, and client success