Manager, Performance Marketing

Manager, Performance Marketing

At Vivrelle, we are committed to revolutionizing the luxury fashion industry by offering our members access to the world's most coveted designer pieces. Our team is dedicated to providing an exceptional experience to our members. We believe that our employees are the backbone of our success, and we strive to foster a positive and inclusive work culture that encourages creativity, collaboration, and growth. As a member of the Vivrelle team, you will have the opportunity to work with like-minded individuals who are passionate about fashion, technology, sustainability, and creating meaningful change in the industry.

As we continue to grow our community of fashion-forward members, we are looking for a strategic, results-driven Performance Marketing Manager to lead our paid media efforts across both paid search and paid social and drive scalable customer acquisition.

Key Responsibilities:

• Own all paid media channels (Meta, Google, YouTube, TikTok, Pinterest, etc.) with a primary focus on customer acquisition and lead generation
• Develop and execute full-funnel paid strategies to drive Vivrelle membership sign-ups
• Launch, manage, and optimize campaigns to ensure strong ROAS and CPA performance
• Collaborate with our Founders, tech team, social media, influencer and analytics teams to continuously test ad creative, messaging, and landing pages
• Use data to identify and scale high-performing audiences, lookalikes, and retargeting strategies
• Build and manage reporting dashboards to track KPIs and campaign performance
• Partner with customer success team to ensure leads are nurtured effectively into members
• Stay up-to-date with digital trends and new platform features to keep campaigns competitive

Requirements

• 4–6+ years of hands-on experience in performance marketing or growth marketing, ideally in a DTC or subscription-based business
• Proven track record of managing healthy paid media budgets across multiple platforms
• Deep knowledge of performance metrics, attribution models, and testing methodologies
• Experience with marketing tools like Google Ads, Meta Ads Manager, TikTok Ads, GA4, and attribution platforms (e.g., Rockerbox, Triple Whale, etc.)
• Strong analytical mindset and proficiency in tools like Excel, Looker, or similar
• Experience running campaigns focused on lead generation and conversion rate optimization
• Bonus if you've worked with luxury, fashion, or consumer lifestyle brands

$90,000 - $115,000 a year

What You'll Love About Vivrelle:

• Opportunity to join an innovative brand reshaping luxury consumption
• Medical, Dental and Vision Insurance
• 401k Program
• Citi Bike, Kindbody, Peloton & Talk Space membership discounts
• WFH flexibility, 15+ days of PTO, Birthday PTO
• Access to our luxury closet, of course