✨ About The Role
- The Paid Marketing Manager will develop and execute paid media strategies across social and video channels.
- This role focuses on driving top-of-funnel growth and expanding Figma's audience reach.
- Collaboration with cross-functional teams, including product marketing and brand, is a key responsibility.
- The manager will lead experiments to identify and scale effective growth strategies.
- Monitoring and analyzing campaign performance metrics to maximize ROI is a critical aspect of the job.
âš¡ Requirements
- The ideal candidate will have over 6 years of experience in digital marketing, specifically in paid marketing roles.
- A strong background in running paid social and video campaigns for SaaS products is essential.
- Candidates should possess strong analytical skills and a data-driven approach to performance optimization.
- Familiarity with audience segmentation strategies and targeting methods is crucial for success in this role.
- The ability to synthesize data into actionable insights and make real-time adjustments to campaigns is highly valued.