✨ About The Role
- Develop and refine Figma’s approach to global Account-Based Marketing
- Execute and optimize a data-driven ABM strategy to achieve sales goals and contribute incremental revenue
- Deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution
- Provide ongoing reporting, campaign insights, and pacing toward goal to stakeholders
- Partner with regional Demand Generation Managers, Field Marketers, Sales, and BDRs to build integrated campaign motions
âš¡ Requirements
- Experienced in building, executing, and measuring account-centric (ABM) programs to multiple personas in an organization
- Strong ability to gather input and establish alignment between a large number of stakeholders
- Proven track record of successfully implementing large marketing programs delivering results
- Familiarity with building and implementing account-based marketing programs
- Excellent verbal and written communication skills, with effective listening and a strong collaborative attitude