Marketing Services Analyst - LAC

Marketing Services Analyst - LAC

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

We are seeking a Marketing Services Analyst to be part of the Commercialization and Go To Market Team. This team leads strategic initiatives that expand and enhance our Marketing Services portfolio in LAC.

In this position you will support the development commercialization and adoption of new marketing services capabilities across LAC. Your work will include conducting market and performance analyses building executive ready materials maintaining best practice resources and coordinating cross functional execution. This role suits a detail oriented self-starter with strong analytical skills and a passion for marketing innovation and technology.

Essential Functions

Support strategic initiatives to advance Marketing Services capabilities by conducting research sizing opportunities and building business cases and ROI models. Track and analyze adoption and performance of new capabilities develop dashboards and insights to inform decisions and iteration. Maintain and update internal toolkits playbooks and best practice libraries for marketing strategy creative development and use cases. Assist in evaluating sponsorships and partnerships audience fit benchmarks measurement plans and prepare recommendations. Coordinate cross functional workstreams Brand Digital Experiences Sponsorships Insights and Analytics Finance Visa Consulting and Analytics to ensure on time high quality deliverables. Create executive ready presentations memos and go to market materials that clearly articulate value propositions and client impact. Support pilots and proofs of concept for emerging marketing technologies including AI applications capture learnings and scale recommendations. Contribute to knowledge sharing forums and communities of practice across Global Marketing Services.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications

• 2 or more years of work experience with a Bachelor's Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)

Preferred Qualifications

• 3 or more years of work experience with a Bachelor's Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
• Commercialization & Go-To-Market
• Bachelors degree and 1 to 3 years of relevant work experience in marketing strategy analytics consulting or a related field or an advanced degree with internship experience.
• 3 to 5 years of experience in marketing strategy marketing operations analytics consulting or professional services.
• Strong analytical problem-solving skills comfortable with Excel based modeling performance tracking and translating data into insights and recommendations.
• Proficiency in Microsoft PowerPoint and Excel required exposure to data visualization tools eg Tableau Power BI and or basic SQL is a plus.
• Understanding of marketing fundamentals segmentation positioning creative development media and interest in emerging marketing technologies including AI.
• Excellent written and verbal communication able to create concise executive ready materials.
• Highly organized detail oriented and able to manage multiple priorities with timely follow through.
• Collaborative teammate with strong relationship building skills experience working across matrixed cross regional teams.
• Experience in card brand consumer or sponsorship marketing is a plus consulting or client facing experience preferred.
• Language skills in Spanish and or Portuguese are a plus given LAC focus.