Marketing Manager

BU Campaign Executive - Connect (Growth Marketing) (Level: Manager)

As a Marketing Manager, you will support the marketing leader for the USA Geo, and you'll be at the heart of driving Marketing campaigns for Virtusa in the region.

As an important Marketing team member, you must thrive to be involved at all levels, including conceptualizing, and executing campaigns, maintain trackers, drafting content, coordinating with the Client partners and business leaders and support organizing marketing events.

The ideal candidate, a marketing professional should have 6 to 10 Yrs strong experience in B2B technology marketing and a demonstrated ability to drive growth and work collaboratively with individuals at all levels of organization, including sales, partner ecosystems, delivery, and product development team.

The candidate should have deep understanding of integrated marketing and sales enablement, including channel and client outreach, client journey development, account base marketing, and client research.

This role also involves: Range of marketing activities, Meeting new people, and multi-tasking.

• GTM executions: Develop, and drive prioritization of industry marketing and client campaigns.
• ABM: Planning and execution.
• Experience in Webinars, white papers, LinkedIn Campaign, articles, thought leadership, blogs, technical days, innovation days, podcast.
• Lead generation: Design, plan and execute lead gen programmes.
• Branding and positioning: Initiate innovative approaches to build client relationships.
• Understand Segmentation and develop persona profiles for target clients.
• Prepare SM plans and support creating content.
• Regular connects with sales teams and arranging internal enablement sessions.
• Assisting the marketing leader in writing reports and analysing data.
• Drive online traffic with digital campaigns.
• Vendor management.
• Develop, track and report key metrics and KPIs of marketing campaigns for success.
• Collaborate across our internal and external ecosystem including with Alliance Partners.

This is for someone who: Passionate about marketing, Energetic and self-motivated with new ideas, Creative with an eye for high quality and detail, Outspoken and yet adaptive, Highly ethical and self-driven, Strong demand generation skills and client-centric mentality, Strong communications skills and able to influence others.