Email Marketing Specialist For A Data & Digital Marketing Consultancy In The US (home Based Full Time) - Remote Eligible

Digital Marketing Campaign Manager

Essential Functions: 1. Campaign Execution & Mid-Level Operations (Core Focus) • High-Volume Deployment: Build, schedule, and deploy 10–20 email campaigns per week across multiple email service providers (ESPs). • Flawless QA & Testing: Perform rigorous QA on all emails before deployment. Check rendering, broken links, dynamic content blocks, and audience logic before hitting "send." • Asset & Template Management: Implement light HTML/CSS updates to email templates as needed. Build and maintain campaign assets including landing pages, forms, and emails. • Scheduling & Cadence: Manage daily email scheduling and send cadences to ensure on-time delivery across the client portfolio. 2. Automation Execution & Segmentation • Workflow Implementation: Execute and build marketing automation workflows (nurture sequences, drip campaigns, trigger-based sequences) designed by the strategy team across platforms like HubSpot, Marketo, Dotdigital, and Omeda. • Audience Segmentation: Build data-driven customer audience segments using behavioral, demographic, and firmographic data for personalized targeting. • Lead Routing: Configure and maintain lead scoring and routing processes to ensure data passes correctly to sales teams. 3. Technical Integration & Reporting Validation • Platform Health: Manage day-to-day platform operations, ensuring data integrity, system health, and domain/email hygiene best practices. • Data Syncs & Troubleshooting: Configure standard integrations (e.g., HubSpot to LinkedIn/Facebook) and troubleshoot basic webhooks, data syncs, and platform errors. • Reporting Validation: Validate that campaign data is properly flowing into reporting dashboards and assist in pulling performance metrics (open rates, CTR, conversions). 4. Testing, Optimization, & AI Efficiency • A/B Testing: - Develop and optimize email marketing programs, including technical A/B testing for subject lines, dynamic content variations, and send-time optimizations utilizing segmentation, personalization, and performance analysis. • AI Integration: - Utilize AI tools to validate workflow logic, ensure there are no typos or grammar errors, optimize testing parameters, and increase overall build efficiency. • Documentation & Reporting: - Document complex campaign logic for scalable process development and assist in generating reports on campaign performance and engagement trends. - Monitor, analyze, and report on campaign performance, providing insights and recommendations for optimization. - Assist in the development of client-facing reports and presentations showcasing campaign results and strategic recommendations. - Stay up-to-date with industry best practices and emerging trends in marketing automation, B2B marketing, and relevant platforms. Key Responsibilities & Deliverables: 1. High-Volume Technical Fulfillment • Weekly Output: Successfully execute 10-20 email builds and deployments per week. • Annual Output: Manage the operational setup and QA for 249+ co-branded email programs (and other enterprise publisher campaigns) per year. 2. Time Allocation & Communication Strategy • Internal Coordination & Execution: 95% (Heads-down focus on platform building, QA, scheduling, and coordinating with the Head Project Manager and Marketing Coordinators to clear blockers). • Direct Client Communication: <5% (Client communication is handled by the Client Partners and Head PM; you focus strictly on execution and only communicate externally on highly escalated technical platform issues). 3. Delivery Cadence • Daily: Build, QA, and schedule emails; implement light HTML fixes; update ClickUp statuses. • Weekly: Review high-volume email programs for technical accuracy; run A/B tests; report on blockers to the Head PM. • Monthly: Validate reporting data and maintain domain/platform health.

Technical Skills Required: • Email Service Providers: HubSpot, Klaviyo, Sailthrough, Dotdigital, Omeda. • Marketing Automation: HubSpot, Marketo, Salesforce Marketing Cloud. • Coding: Light HTML/CSS editing for email templates. • Operations: Audience segmentation logic, QA/testing protocols, and performance analytics pulling. • Integrations: Basic CRM integrations, data syncs, and webhook management.

Experience & Alignment: • 5+ years of experience in email marketing operations, marketing automation, or a related high-volume production field. • Strong project management, prioritization skills, and high attention to detail. • Ability to flawlessly execute campaigns efficiently without needing constant strategic hand-holding. • Excellent English communication skills • Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. • Knowledge of interpersonal communication skills. Foster relationships with the team and maintain excellent relationships with clients. • Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. • Understand and develop strategies for appropriate leveraging of campaign performance trends to get the most out of the client budget. Evaluate and improve internal processes. • Knowledge of working with clients and internal teams to ensure the best solutions possible. Ensure key performance goals are met and escalate any issues that could impact meeting agreed upon targets. • Understanding the implications of new information for both current and future problem-solving and decision-making. • Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. • Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. • Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things. • Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. • Understanding written sentences and paragraphs in work related documents. • Talking to others to convey information effectively. • Communicating effectively in writing as appropriate for the needs of the audience. • Adjusting actions in relation to others' actions. • Teaching others how to do something. • Bringing others together and trying to reconcile differences. • Persuading others to change their minds or behavior. • Actively looking for ways to help people. • Being aware of others' reactions and understanding why they react as they do. • Identify complex problems and review related information to develop and evaluate options and implement solutions. • Consider the relative costs and benefits of potential actions to choose the most appropriate one. • Analyzing clients needs and program requirements to assist in program design. • Conducting tests and inspections of products, services, or processes to evaluate quality or performance. • Determining causes of operating errors and deciding what to do about it. • Knowledge in the following: - Zoom - Slack - Microsoft Teams - Google Meet - Email - MS Office -Word, Excel - ClickUp - Lytics - Omeda - Hubspot - Marketo - Dot Digital - Salesforce Marketing Cloud

Nice to Haves: • Experience working across multiple ESPs simultaneously; knowledge of email deliverability best practices.

Home Office Requirements: Please only apply for this role if you have the following home office requirements: · Perfectly working headset and webcam · Stable internet connection of at least 25 Mbps ~ 50 Mbps · Up to date computer system with a minimum of Windows 10 or later and macOS Monterey (12.0) or later · Quiet room with no distractions or background noises · A backup plan if the power goes out or if your internet connection becomes unstable during your shift Only applicants meeting the strict criteria above will be contacted.