Director Of Marketing And Communications

Director Of Marketing And Communications

Old Dominion University's Division of University Communications is seeking to hire two Directors of Marketing and Communications. One Director of Marketing and Communications will support Macon & Joan Brock Virginia Health Sciences EVMS School of Health Professions (EVMS SOHP) at Old Dominion University. One Director of Marketing and Communications will support Macon & Joan Brock Eastern Virginia Medical School at Old Dominion University. These roles hold primary responsibility for all internal and external communications for their academic units and serve as member of the School/College's external relations and leadership team. These positions sit with University Communications reporting to the Executive Director for Marketing and Communications for Macon & Joan Brock Virginia Health Sciences Marketing and Communications Office. The position holder will have a dotted line to report to the respective school/college dean. The position holder leads the development, execution, and assessment of the School/College's annual integrated marketing communications plan. This integrated marketing communications plan includes marketing, internal communications, public relations, and special events planning. This plan reaches a vast array of target audiences including but not limited to prospective students, current students, alumni, parents, faculty, staff, and community members. The position holder is responsible for the creation, quality, and production of school/college digital communications including news stories, social media and web, as well as print publications, such as annual reports. The position holder evaluates the timely adjustment of marketing and communication plans and operating within budget for marketing and communications activities. It interacts professionally with all internal and external customers using strong interpersonal skills.

Minimum Qualifications:

• Master's degree with an emphasis in communications, marketing, or related field. Or a BA/BS degree with an emphasis in communications, marketing, or a related field with work experience equivalent to a master's degree in a related field.
• Demonstrated creativity, imagination, critical thinking, creativity, and talent in branding, digital marketing, message development, and strategic marketing.
• Strong project management skills with the ability to identify short- and long-range goals and contribute to effective and measurable outcomes.
• Considerable experience working in highly collaborative environments requiring interpersonal communication competence, initiative, active listening, and emotional intelligence.
• Considerable experience in coordinating and developing communications across a variety of marketing channels.
• Considerable experience as a communications or marketing professional or other related field of work.
• Working experience in developing and executing marketing campaigns for a higher education institution.
• Some experience executing integrated communication efforts for a complex, multifaceted organization.
• Some experience in a variety of integrated marketing and communication mediums with the ability to plan, manage, produce, and direct comprehensive strategies that incorporate print, digital, and video communication to lead brand and brand messaging.
• Some prior experience in higher education marketing and communications.
• Some prior experience in healthcare marketing and communications.

Additional Considerations:

• Considerable knowledge and understanding of communications and marketing issues/trends in higher education.
• Considerable knowledge of healthcare marketing and communications issues and trends.
• Excellent interpersonal, written, and verbal communications skills, including editing and proofreading skills.
• Some experience in developing, executing, and measuring integrated marketing communications plans.

Each agency within the Commonwealth of Virginia is dedicated to recruiting, supporting, and maintaining a competent and diverse work force. Equal Opportunity Employer