✨ About The Role
Responsible for developing and executing comprehensive go-to-market strategies for Vidyard products
Identify market opportunities, conduct competitive analysis, and define unique value propositions
Collaborate with product management and sales teams to refine product positioning based on market feedback
Drive planning, execution, and optimization of integrated marketing campaigns to generate demand and accelerate sales growth
Develop sales enablement materials, communicate product vision to sales team, and collect customer feedback for product direction
âš¡ Requirements
Proven experience in product marketing, with at least 5 years of relevant experience and 1-2 years in a team management role
Ability to effectively communicate product/feature stories and create compelling messaging for customers
Strong analytical skills and experience in data-driven decision-making
Experience working in cross-functional environments, particularly with sales teams
Excellent communication, collaboration, problem-solving, and decision-making skills