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Team Lead, Product Marketing - Remote Eligible

Drive the planning and execution of integrated marketing campaigns to generate demand and accelerate sales.
Remote
Senior
2 weeks ago

✨ About The Role

Responsible for developing and executing comprehensive go-to-market strategies for Vidyard products Identify market opportunities, conduct competitive analysis, and define unique value propositions Collaborate with product management and sales teams to refine product positioning based on market feedback Drive planning, execution, and optimization of integrated marketing campaigns to generate demand and accelerate sales growth Develop sales enablement materials, communicate product vision to sales team, and collect customer feedback for product direction

⚡ Requirements

Proven experience in product marketing, with at least 5 years of relevant experience and 1-2 years in a team management role Ability to effectively communicate product/feature stories and create compelling messaging for customers Strong analytical skills and experience in data-driven decision-making Experience working in cross-functional environments, particularly with sales teams Excellent communication, collaboration, problem-solving, and decision-making skills
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Team Lead, Product Marketing - Remote Eligible
Remote
Marketing
About Vidyard
Video for business.