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Product Marketing Manager - Remote Eligible

Own the creation of sales enablement materials to support the sales team effectively.
Remote
Mid-Level
1 week ago

✨ About The Role

- The Product Marketing Manager will partner with the Manager of Product Marketing to develop and execute go-to-market strategies for product launches and beta testing. - This role involves defining and refining product positioning and messaging to clearly articulate the value proposition and key benefits. - Conducting market research, including competitive analysis and customer segmentation, will be a key responsibility. - The manager will create sales enablement materials in collaboration with the Sales Enablement team to support the sales team. - The role includes gathering and analyzing feedback from customers and the sales team to continuously optimize messaging and strategies.

⚡ Requirements

- The ideal candidate will have over 4 years of experience in product marketing, particularly in the B2B SaaS industry. - Strong skills in developing product positioning and messaging that resonates with target customers are essential. - Experience collaborating closely with sales and R&D teams to create effective sales enablement materials is crucial. - The candidate should possess strong analytical skills and be comfortable making data-driven decisions to optimize marketing strategies. - Excellent communication and collaboration skills are necessary to work effectively across various teams and departments.
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Product Marketing Manager - Remote Eligible
Remote
Marketing
About Vidyard
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