✨ About The Role
- Develop and execute integrated brand marketing campaigns and initiatives to drive brand awareness, engagement, and loyalty
- Own Vidyard’s social media presence, including building and executing on a social media strategy
- Collaborate with Product Marketing on distributing product messaging across brand channels
- Build and execute on a community strategy that leverages Vidyard’s network of customers, users, and prospects
- Monitor and analyze brand performance metrics, community engagement, and content effectiveness to optimize strategies and drive continuous improvement
⚡ Requirements
- 5+ years of experience in brand marketing, content creation, community management, and/or marketing design, preferably within the B2B SaaS or technology industry
- Proven track record of developing and executing successful brand marketing strategies and campaigns that drive brand awareness, engagement, and growth
- Exceptional leadership and team management skills, with experience leading and developing high-performing brand marketing teams
- Proficiency in marketing analytics and metrics, with the ability to track and measure the effectiveness of brand marketing efforts
- Collaborative mindset with the ability to work effectively across departments and build strong relationships with internal and external stakeholders