Marketing Executive - Broadmeadows Central

Vicinity Marketing Executive

We're reimagining the way Australians live, work, and play. We own and manage some of the most recognisable and loved retail destinations across Australia. We're evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces. Through our diverse portfolio, data-led decision-making, and nationwide development pipeline, we do things differently. We are Vicinity.

Role Purpose

The key purpose of the Marketing Executive is to deliver tactical marketing activity and campaigns that support the centre's marketing objectives and enhance the customer experience across its trade area. The Marketing Executive plays a vital role in executing localised campaign plans, developing creative briefs, supporting content production, and activating national programs in line with the asset segment strategy and Vision Strategy & Action Plan (VSA). This role works closely with the Regional Brand and Marketing Manager to ensure effective coordination and alignment of marketing efforts, bringing together centre teams, retail partners and internal stakeholders. It requires hands-on involvement across campaign execution, performance tracking, and ongoing improvement to ensure marketing activity is timely, effective and consistently customer led.

Key Accountabilities

Strategic & Campaign Delivery

• Understand the local competitive landscape and customer insights to tailor asset segment programs and centre marketing strategies for stronger consumer engagement and commercial outcomes.
• Implement social and digital activity in partnership with the Regional Digital Marketing Specialist, including monitoring and performance reporting.
• Plan and project manage events, campaigns and activations, overseeing installation, dismantling, risk assessments and daily on-ground management.
• Support the national ESG strategy at a local level, managing community relationships, bookings and associated data reporting.
• Provide financial and budgeting support including processing invoices, raising purchase orders, monthly forecasting and assisting with annual budget planning.
• Prepare creative briefs and local content aligned to centre marketing objectives and broader program execution.

Retailer, Stakeholder & Centre Engagement

• Maintain strong understanding of retailer business needs and deliver consistent communication and reporting to support engagement, including new store openings.
• Provide operational support including duty management, centre walks, visual merchandising, hoarding coordination, PA announcements, warden training and consumer complaint resolution.
• Ensure marketing storeroom organisation and support on-site contractors to enable smooth delivery of campaign activity.
• Support customer experience through proactive service desk assistance and responsive issue management.

Administration, Compliance & Reporting

• Carry out legal and compliance responsibilities such as briefing terms and conditions and escalating governance requirements where necessary.
• Prepare and present reports for centre, regional and JV meetings, tracking performance and campaign outcomes.
• Complete administrative tasks including compliance reporting and support for wider centre administration as required.
• Monitor traffic, sales performance and post-implementation reviews (PIRs) to support campaign effectiveness and continuous improvement.

Key Role Relationships

• Regional Brand & Marketing Manager
• Marketing Executives
• Head of Brand & Marketing
• Regional Digital Marketing Specialist
• Leasing Managers & Executives
• National Campaign Team
• Design Studio
• Centre Management Teams
• Mall Leasing & Vacant Shop Income
• Property Analysts
• Data Science & IT
• Legal, Risk, Compliance & Governance

Experience & Capabilities

Essential Experience (What You Have Done)

• Minimum 5 years' experience in marketing, with a strong focus on modern, results-driven execution.
• Proven capability in delivering marketing events and tactical activity aligned to campaign objectives, target customer segments and sales categories.
• Experience in retail and/or shopping centre marketing with a demonstrated passion for enhancing the customer experience.
• Event planning, implementation and on-site management skills across varied campaign types.
• Campaign development including briefing, coordination and execution across multiple channels.
• Experience producing marketing content, with an understanding of customer engagement touchpoints.
• Ability to collaborate across teams and maintain strategic relationships that support localised delivery.
• Strong organisational, project management and time management skills in fast-paced environments.
• Relevant tertiary qualification in marketing, communications or a related discipline (preferred).

Critical Knowledge (What You Need To Know)

• Understanding of local customer insights and competitive landscape to inform tactical decision-making.
• Proficiency in copywriting, proofreading and editing aligned to brand standards and tone.
• Knowledge of budgeting principles with ability to support financial forecasting and reporting.
• Awareness of marketing-specific legal, risk and compliance requirements.
• Familiarity with customer service principles to support stakeholder engagement and experience delivery.
• Financial acumen with demonstrated impact on marketing ROI and commercial outcomes.
• Strong interpersonal, verbal and written communication skills across diverse stakeholder groups.

Capabilities (What You Can Do)

• Develop Strong Stakeholder Relationships - Identify, nurture and strengthen diverse stakeholder relationships - Foundational.
• Strategic Thinking - Apply a proactive, future-oriented process that involves analysing complex situations, anticipating challenges, and developing actionable strategies to achieve long-term goals - Foundational.
• Consumer-Led - Proactively anticipate emerging consumer behaviours and trends to inform the Brand & Marketing Strategy - Intermediate.
• Customer Focused - Understand various customer stakeholders and always consider their needs when making decisions - Foundational.
• Data Driven Decision Making - Use data, metrics and facts to guide decisions, rather than relying on intuition or experience - Foundational.
• Digital Acumen - Understand and effectively use digital technologies and channels to develop strategies driving growth and engagement in the digital space - Intermediate.
• Demonstrate Financial Acumen - Understand how the business operates, the market dynamics and what must be done to be a successful business, both for the short term and longer term - Foundational.
• Problem Solving - Use logic and methods to solve problems with effective solutions - Intermediate.
• Effective Communication - Convey messages effectively, enhancing their ability to engage, inform and inspire their audience - Intermediate.
• Brand Positioning - Design the Centre's offering and image to occupy a distinctive place in the mind of the target market - Foundational.
• Brand & Marketing Financial Governance - Know what must be done to demonstrate responsible and commercial stewardship of Marketing Promotional Funds - Foundational.
• Digital Marketing - Use digital marketing channels to engage, inform and influence customers to be aware of us, to consider us, and to shop with us - Intermediate.
• Digital Marketing Products & Platforms - Leverage digital tools and technologies to optimise marketing processes and enhance customer experiences - Foundational.
• Media Management - Strategically plan, execute and optimise paid media advertising across through the line marketing campaigns, ensuring efficient use of budget to maximise reach, engagement and conversions - Intermediate.
• Creative Development - Drive marketing success through effective brainstorming, creative problem solving, understanding of brands and campaign objectives, and staying ahead of industry trends - Intermediate.
• Sponsorships & Partnerships - Connect with like-minded brands to create shared value - Foundational.
• Campaign Planning & Management - Deliver the right program, at the right place and the right time; meeting KPIs and having an in-depth understanding of every facet of Brand & Marketing at Vicinity - Intermediate.
• Market & Consumer Research - Find, gather, analyse and interpret a wide array of information to solve business problems - Foundational.

Personal Attributes (Who You Are) You consistently demonstrate and role model the behaviours that bring the Vicinity values to life:

Respect:

• We listen to and acknowledge each other's views
• We have difficult conversations with care

Integrity:

• We back our words with the right actions
• We do the right thing, no matter the situation

Customer Focus:

• We nurture