MICE Sales Manager (based In U.K.)

Viceroy Hotels

Viceroy Hotels & Resorts inspires travelers with one-of-a-kind authentic lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. A leader in modern luxury, Viceroy's vibe-led hospitality is guided by the brand promise "Remember to Live," an affirmation to create lifelong memories for each guest. As an industry leader in creativity and innovation, our hotels draw upon the diverse backgrounds and talent of our extraordinary team for optimal success.

Location

Viceroy Algarve at Ombria Estr. do Olival, Portugal

Close to Loulé and harmoniously integrated into a sumptuous surrounding landscape, Ombria is home to the 5-star Viceroy Hotel, a SPA, 7 restaurants and a signature golf course offering a unique lifestyle to all who visit it. Our Spa is distinguished by a holistic approach, where love, connection and the deep well-being of customers are at the heart of our mission. Our future 1,800 m2 Spa composed of individual & duo massage cabins, beauty & hairdressing area, a suite, a thermal area with indoor & outdoor swimming pool, Spa cafe, will allow you to put all your skills into practice and work with local brands and products as well as international brands that respect our values. A setting and an atmosphere in the heart of the Algarve that will allow you to guide our customers towards a moment of reconnection and total relaxation where self-love is our watchword.

Overview

We are seeking an experienced and highly motivated MICE Sales Manager to drive Meeting, Incentive, Conference, and Event (MICE) business from key European markets to our luxury resort in Portugal. The ideal candidate will be a results-driven sales professional with a strong network within the European MICE segment and a passion for delivering exceptional group experiences in a luxury resort setting.

This position will be based in the UK.

Responsibilities

• Develop and implement a sales strategy to attract MICE business from across Europe to the resort.
• Identify and build relationships with key MICE clients, agencies, and corporate event planners across multiple European markets.
• Generate leads and convert business through proactive outreach, site inspections, and compelling proposals tailored to client needs.
• Represent the resort at European trade shows, industry events, client meetings, and fam trips to promote our offerings and grow brand awareness.
• Collaborate closely with the on-property sales and events teams to ensure smooth coordination, contract delivery, and exceptional client experiences.
• Maintain an in-depth knowledge of the resort's event capabilities, services, competitive positioning, and market trends.
• Provide timely sales reports, forecasts, and pipeline updates.
• Align all sales efforts with brand standards, pricing strategies, and revenue goals.
• Offer market feedback to support marketing campaigns, promotional strategies, and product enhancements.

Qualifications

• Minimum of 3–5 years' experience in MICE or group sales within the hospitality industry, with a proven track record in European markets.
• Strong knowledge of the MICE landscape and established client and agency relationships.
• Excellent communication, negotiation, and presentation skills.
• Demonstrated ability to meet or exceed sales targets and manage a dynamic pipeline.
• Self-motivated with the ability to work independently while collaborating with a cross-functional, international team.
• Willingness to travel throughout Europe and to the resort in Portugal as needed.
• Proficiency in Microsoft Office; experience with CRM systems (delphi.fdc) is preferred.
• Fluency in English is required; additional European languages (such as German, French, Spanish, or Portuguese) are a plus.
• This role will be a hybrid schedule of being based remotely and officing from a property in London within the portfolio.