Senior Content Marketer

Senior Content Marketer

We're looking for a Senior Content Marketer to support our marketing team in driving pipeline growth through coordinated campaigns, optimized content, and seamless execution. From ideation to execution, this role will harness AI-powered solutions as a core part of the marketing workflow to deliver measurable impact. This role blends content management, marketing operations, and campaign coordination to ensure our efforts are targeted, timely, and impactful. Besides copywriting efforts, you'll collaborate across teams to keep our content calendars aligned, our campaigns on track, and our marketing automation working at peak performance — with a special focus on ABM, paid media, email and website initiatives.

The Day-To-Day

• Website & SEO Support: Maintain and update the website, ensuring SEO best practices and day-to-day operations run smoothly. Support regular audits and updates to improve site performance, engagement, and conversion.
• Content Calendar Management: Maintain and update the editorial/content calendar for priority topics (CTV, AI, DSP) so it's always current, visible to stakeholders, and aligned with strategic goals.
• Visibility & Tracking: Create and manage a new content calendar visibility dashboard.
• Campaign Coordination: Manage timelines, deliverables, and approvals for campaigns involving ABM, paid media, website updates, and copy needs.
• Content Creation & Editing: Partner with Creative & Demand Gen teams to develop and deploy high-impact content across channels, including emails, website, ads, and event materials. Support Product Marketing reviewing go-to-market materials, product descriptions, and messaging ensuring alignment with campaign priorities and brand positioning.
• Content Repurposing: Adapt thought leadership content (white papers, blogs, webinars) into audience-specific formats that can be integrated within the larger campaign calendar.
• Marketing Automation & CRM: Assist with setup, targeting, and optimization. Own workflows and personalization logic to improve segmentation and ABM strategies.
• AI & Innovation: Test and implement AI/ML tools to improve targeting, timing, and content relevance. Advance marketing automation capabilities through AI-driven features.
• Performance Optimization: Analyze campaign performance and provide actionable insights for optimization.

Great To Have

• Experience with AI tools and knowledge on evolving design trends are a must.
• Ensure content calendars are accurate, visible, and aligned with business priorities.
• Campaigns launch on time with high-quality, brand-consistent content.
• Marketing automation workflows are efficient, personalized, and performance-driven.
• ABM and paid media strategies benefit from smarter targeting and measurable results.

Life At Viant

• Investing in our employee's professional growth is important to us, but so is investing in their well-being. That's why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance, paid parental leave and unlimited PTO and more.

$85,000 - $100,000 a year

In accordance with New York law, the range provided is Viant's reasonable estimate of the compensation for this role. Final title and compensation for the position will be based on several factors including work experience and education.