Timberland: Manager, Social Operations

Manager, Social Operations (Timberland)

A day in the life of a Manager, Social Operations at Timberland looks a little like this.

Reporting to the Head of Social, you will turn social strategy into flawless execution across content, creator, community, and calendar. You will bring operational excellence, cultural fluency, and a publisher mindset to ensure Timberland shows up with relevance, precision, and impact.

Let's break down that day-in-the-life a bit more.

• Own the global social content calendar within Opal, ensuring precise sequencing, rollout accuracy, asset readiness, and alignment across brand, product, PR, regions, and external partners
• Lead operational planning and execution for all launches, including major brand moments and collaboration launches with external partners, ensuring every detail is delivered accurately and on time
• Translate platform and cultural insights into clear, social-first briefs for internal social creative, internal brand creative, creative agencies, and creator partners
• Develop and manage channel-level tactical plans based on the social strategy and partner with regions for consistent global activation
• Oversee publishing and community management, leading our agency on reactivity, social listening, escalation protocols, and day-to-day execution on Timberland Tree channels
• Ensure flawless execution in Sprinklr, including tagging, metadata, scheduling, QA, reporting workflows, and best-practice governance. Sprinklr fluency is required
• Stay in tune with our consumer and culture, tracking platform trends, behaviors, and real-time moments and sharing timely insights with the team to guide reactive and proactive storytelling
• Support paid boosting rollouts in partnership with regional teams and agencies
• Support creator campaign management in partnership with internal and external teams

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5+ years of experience in social media, publishing, digital marketing, or social operations.

The foundation skills you will need in this position are:

• Deep understanding of social platforms, formats, and daily content behaviors
• Strong attention to detail and the ability to manage fast-moving, overlapping timelines
• Proven experience leading external agencies and cross-functional partners
• Expertise in Sprinklr and Opal or similar enterprise planning and publishing systems
• Ability to anticipate needs, identify gaps, and bring solutions quickly
• Strong communication skills and comfort working in a fast-paced environment
• Proficiency with MAC systems (Keynote required) and Microsoft Office

Now WE have a question for YOU. Are you in?

Hiring Range: $98,560.00 USD - $123,200.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.myvfbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.