Senior Marketing Manager - Pasadena, CA

Senior Marketing Manager - Pasadena, CA

ATTENTION MILITARY AFFILIATED JOB SEEKERS - Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. If you have the required skill set, education requirements, and experience, please follow the next steps.

Compensation: $150,000/year

Overview: Are you ready to make the next move for your career? Do you have a passion for luxury cars? We are HIRING and we want to hear from you! JOIN OUR TEAM Rusnak Auto Group is a leader in the automotive industry with a stellar reputation in the Greater Los Angeles and throughout Southern California. Our commitment to serve our customers and win their loyalty has seen us expand to 15 locations with beautiful showrooms in Pasadena, Arcadia, Thousand Oaks, Anaheim Hills, Ontario and Loma Linda. With over six decades of success and experience, we strive to satisfy our customers' exquisite taste by offering 12 extraordinary brands of the most sought after luxury cars. We are seeking a Senior Marketing Manager to contribute to the success of the Marketing Department by providing strategic guidance and managing daily operations to align the department with the Company's goals and objectives while adhering and promoting the RUSNAK standard.

WHAT WE OFFER:

• Professional development and opportunities to grow within a well-respected company
• Competitive Pay
• Health Insurance Coverage (medical, dental, vision, and life)
• Comprehensive Benefits Package including Annual Wellness Fair and Employee Assistance Program (EAP)
• 401(k) Retirement Plan
• Flexible Spending Account
• Paid Time-Off (vacation pay, sick pay, holiday pay)
• Parental Leave
• Employee Perks (sports games, theme parks, etc.)
• Employee Referral Bonus Program

*Compensation will be based on experience and skill level. To ensure the safety of our employees and clients, we follow current guidelines and provide face masks and hand sanitizers. We use hospital grade cleaning products and increased cleaning frequency.

Rusnak Auto Group is an equal opportunity employer. We are family owned and operated since the 1960s.

Responsibilities

Effectively Executes a Long-Term Marketing Strategy for the Company:

• Assist Marketing Director in developing a brand strategy for all current products, by developing ongoing Sales, Service and CRM Direct Marketing programs.
• Oversee and guide the implementation of the marketing strategy
• Assist Marketing Director in evaluating and administering an annual marketing budget that is in line with the Company's objectives
• Assist Marketing Director with market research studies to track consumer trends and activities of competitors to make necessary adjustments
• Manage and measure marketing campaign costs to ensure alignment to current goals
• Report on the effectiveness of marketing campaigns using pre-determined KPIs

Partners with Sales to develop strategies to maximize profits, while balancing customer satisfaction

Efficiently Manages All Operations of the Marketing Department:

• Works with the Marketing Director to guide the day-to-day activities of the Marketing team
• Communicates the marketing goals and objectives to the team in a clear, concise, and consistent manner
• Oversees digital and social media marketing strategy and content marketing
• Supports dealerships in a professional manner with informed advice and recommendations to drive their businesses
• Monitors and evaluates all marketing programs to ensure efficacy
• Works closely with the Marketing Director, CFO and Finance staff to develop reports and systems to monitor advertising budgets for all franchises
• Develops processes and capabilities of the Marketing Department to deliver quality results in a timely fashion
• Develops and maintains partner relationships with businesses with similar clients or products for public relations event enhancements

Maintain a productive workforce that efficiently meets the needs of the company:

• Manage, model, set tone, and guide employees in the company's culture and service expectations (The RUSNAK Standard); develop a workforce that is highly engaged and committed to the franchise and RUSNAK organization
• Plan, direct, coordinate and supervise work activities of subordinates ensuring all services are consistently performed on a timely manner per franchise and company policy and guidelines
• Evaluate and hold employees accountable for results and quality of service; provide clear performance expectations, training, coaching, and discipline in a timely manner and in accordance with company policy
• Maintain adequate staffing level; plan staffing needs proactively, develop budget, create accurate job descriptions, recruit in a timely manner, hire individuals well qualified for their position that embody the company values
• Foster collaboration and ownership among staff; engage staff in planning, process improvement, strategy implementation, and as appropriate in conflict resolution, problem solving, etc.
• Develop staff and encourage professional and personal growth through hands-on training, coaching, and mentoring to meet current and future department and company needs

Maintain an efficient and cost-effective operation:

• Manage department budget; payroll, supplies, training, staff morale incentives; audit supply, projects, vendor, and programs cost to ensure cost containment within yearly budget, ROI, and quality of service
• Collaborate with other departments to find solutions that are in the best interest of the company; interact efficiently with team leaders, supervisors, and staff to resolve interdepartmental processes and cost containment
• Ensure employees maintain current department procedures, policy, guidelines manuals; maintain workforce current on relevant government laws, regulations, Company guidelines and policies, and best practices
• Manage and plan workflow and timelines effectively to ensure on-time delivery of department deliverables
• Foster efficiency; continuously seek to improve processes, products and services; solicit and apply employee and management feedback regarding department's quality of service; conduct regular service surveys reviews
• Maintains information confidential; ensure that work area is secure, store and distribute personnel, client, and company information according to legal and company guidelines; do not discuss confidential information with anyone except as allowed by law and required for business purposes