Head Of Marketing Rayzebio - Princeton NJ

Head Of Marketing - RayzeBio

This is a build-and-launch opportunity for a seasoned commercial launch leader who thrives in fast-paced environments and who wants to help define the next era of RPT commercialization. The Head of Marketing - RayzeBio will serve as the launch lead for RayzeBio's first commercial product and leading actinium-based radiopharmaceutical—RYZ101. You will own the global brand and launch strategy end-to-end and drive commercial and organizational readiness from NDA through launch and early lifecycle growth. You will also have responsibilities involving pipeline readiness and business development.

What makes this role different: you'll operate in one of the fastest-evolving frontiers in oncology—radiopharmaceutical therapy (RPT)—where the market landscape, site-of-care infrastructure, and customer decision pathways are being developed in real time. You'll also have the opportunity to build a high-performing marketing team from the ground up, leverage the significant knowledge and resources from the broader BMS organization, and to create an AI-enabled, insights-led launch engine that modernizes how we decide, and act. Reporting to the Head of Commercial Strategy and Business Operations, this leader will help define RayzeBio's commercial capabilities and launch excellence framework for RYZ101 and the broader pipeline.

Job Responsibilities:

• Lead the global commercial marketing strategy for RYZ101, defining positioning, messaging architecture, segmentation, and differentiation—translating clinical evidence into compelling customer value.
• Develop and execute the integrated pre-launch and launch roadmap, ensuring global-to-local alignment and clear decision points across key workstreams.
• Lead cross-functional NDA readiness activities, ensuring labeling, promotional readiness, and market access strategies are aligned with commercial goals and launch scenarios.
• Develop and manage the commercial launch scorecard and key performance indicators to track organizational readiness, identify gaps early, and accelerate issue resolution.
• Drive pre-launch market shaping, including disease education, stakeholder engagement, and thought leader (TL) partnership initiatives in collaboration with Medical Affairs.
• Partner with Market Access and Patient Services to ensure payer, reimbursement, and patient support strategies reflect real-world patient journeys and site-of-care workflows.
• Work with the Commercial Operations and Strategy Lead to drive health-system and site enablement strategies for nuclear medicine centers, integrating operational and logistical requirements unique to radiopharmaceuticals.
• Oversee creative agencies and promotional partners, ensuring best-in-class omnichannel execution (digital, web, CRM, field enablement) and effective medical/legal/regulatory (MLR) review outcomes.
• Establish and scale modern, AI-enabled marketing capabilities—e.g., faster insight synthesis, audience and journey analytics, predictive signals for adoption, modular content systems, compliant GenAI-assisted drafting, and rapid test-and-learn experimentation with clear measurement.
• Build and lead a high-performing marketing team and establish launch excellence standards and repeatable playbooks for RayzeBio's future pipeline assets.
• Represent Marketing in governance forums and ensure business continuity between NDA filing and post-approval launch execution, maintaining pace, clarity, and alignment across the matrix (including BMS).