Sr. Specialist Lifecycle & Retention Marketing

Senior Specialist, Lifecycle & Retention Marketing

Optimum is a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected.

We're looking for a strategic, hands-on marketer to join our Lifecycle & Retention team as a Senior Specialist. In this role, you'll help drive customer engagement and retention through thoughtful, data-driven communications across the customer journey.

Responsibilities include:

• Partnering with cross-functional teams to plan and execute multi-channel lifecycle campaigns, with a focus on email and SMS.
• Translating customer insights and segmentation data into personalized, high-performing campaigns that drive conversion and loyalty.
• Managing creative development from concept through launch - briefing creative, reviewing copy/design, and ensuring consistent brand voice.
• Collaborating with analytics and marketing operations to test, measure, and optimize performance across campaigns.
• Supporting retention and upsell initiatives that drive value and reduce churn.
• Maintaining campaign calendars, ensuring flawless execution and timely delivery.
• Continuously identifying opportunities to enhance customer experience and improve lifecycle effectiveness.

Qualifications include:

• 4-6 years of experience in lifecycle, CRM, or retention marketing (telecom, subscription, or consumer services experience a plus).
• Proven experience executing email and SMS campaigns from end to end - from segmentation and creative development to reporting.
• Working knowledge of marketing automation and CRM tools (e.g., Salesforce Marketing Cloud, Braze, Iterable).
• Strong analytical mindset and familiarity with A/B testing and campaign performance metrics.
• Excellent communication, project management, and stakeholder partnership skills.
• A passion for creative storytelling and customer-centric marketing.

At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.

Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $77,112.00-$126,684.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.

We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.