Manager, Product Marketing

Product Marketing Manager

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

We are seeking a Product Marketing Manager to support go-to-market (GTM) strategy and commercialization for NBCU's advertising products, collaborating closely with Product, Strategy, and Sales Enablement. This role blends strategic thinking with creative execution. The ideal candidate is an effective storyteller with a strong operational mindset and a proven ability to translate technical capabilities into compelling narratives.

Responsibilities

• Support GTM strategy for key advertising products and capabilities across data, technology, and measurement
• Develop internal and client-facing collateral including launch decks, sales playbooks, one-sheets, FAQs, and case studies
• Collaborate cross-functionally with Product, Strategy, and Communications to ensure consistent positioning and message alignment
• Conduct market and competitive research to identify trends and whitespace opportunities
• Contribute to commercialization efforts across the product lifecycle, from beta through general availability
• Track and report on product marketing KPIs including adoption, engagement, and usage
• Assist with sales training and internal enablement, including content development and updates

Qualifications

• 4+ years' of experience in product marketing, digital advertising, or media technology
• Familiarity with advertising platforms such as SSPs, DSPs, CDPs, and retail media networks
• Strong written and verbal communication skills with the ability to simplify complex topics
• Demonstrated experience supporting GTM strategy and cross-functional product launches
• Highly organized, detail-oriented, and capable of managing multiple priorities
• Proficiency in PowerPoint/Google Slides, Salesforce, and project management tools like Monday.com

Desired Characteristics

• Collaborative and curious, with a passion for storytelling in a data-driven environment
• Interest in media, advertising innovation, and platform-based product ecosystems
• Experience engaging both internal teams and external partners or clients
• Positive attitude and willingness to pitch in wherever needed

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Beginning January 2026, this will increase to four days per week. Salary range: $90,000 - $115,000 (bonus eligible)

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.