Manager 3, Brand Marketing

Brand Marketing Manager

Are you a strategic marketer who lives and breathes all things ABM? Do you get excited about turning complex data into compelling stories that drive real business growth? We're looking for a Brand Marketing Manager to help us revolutionize how Intuit engages with our most important enterprise customers. This is a high-impact role where you'll blend creativity with data to design highly personalized experiences that resonate and convert.

Proven Experience: You have 5-10 years of experience in B2B marketing, with a strong background in ABM and customer marketing.

Technical Know-How: You've got hands-on experience with marketing automation platforms like HubSpot or Marketo, ABM platforms like 6sense or Demandbase, and CRM systems like Salesforce. You're also comfortable using AI-assisted tools to supercharge your campaigns.

A Strategic Mindset: You can think big-picture while also owning the day-to-day execution. You're obsessed with metrics that prove marketing's impact on pipeline and revenue.

A Customer-Centric Approach: You truly understand the B2B buyer's journey and know how to create personalized experiences that deliver real value.

Top-Tier Collaborator: You know how to work with different teams to align on goals and drive success.

Education: A degree in business or marketing is required.

Required Qualifications: 5+ years in B2B marketing, with substantial experience in ABM and customer marketing. Hands-on experience with marketing automation, ABM platforms, and CRM systems. Proven track record designing and optimizing revenue-driven campaigns and supporting Sales expansion strategies. Familiarity with AI-assisted campaign platforms and data tools. Deep understanding of the B2B buyer's journey and how to build meaningful engagement at every stage. Exceptional skills in data analysis, cross-functional collaboration, and project management.

Preferred Experience: Strong background in lifecycle marketing and post-sale customer engagement programs.

Key Attributes: Strategic & Tactical – Can think big-picture while owning execution. Revenue-Minded – Obsessed with metrics that show marketing's impact on pipeline and growth. AI-Enabled & Data-Driven – Embraces modern tools and insights to refine and scale marketing performance. Customer-Centric – Understands enterprise buyer challenges and delivers value-focused, personalized experiences. Collaborative – Works seamlessly across teams to align on goals and drive success.

Education: 5-10 years of experience + Degree in business or marketing.

How you will lead: Be a Campaign Architect: You'll build and launch integrated, full-funnel marketing programs (from emails and digital ads to direct mail and events) that are laser-focused on specific industries, people, and stages of the customer journey. You'll also set up automated nurture tracks that guide prospects and customers effortlessly.

Master the Art of ABM: Partner directly with our Sales team to identify key accounts and create bespoke 1:1, 1:few, and 1:many ABM campaigns. You'll be the go-to expert on using ABM platforms to track engagement, understand intent, and provide Sales with actionable insights that close deals.

Drive Revenue & Enable Sales: Your work will directly contribute to pipeline and revenue growth. You'll develop key enablement assets—like messaging frameworks and call scripts—that empower our sales team to succeed, especially in our cross-sell and upsell efforts with high-value accounts.

Analyze and Optimize Everything: You'll define the metrics that matter most, from campaign ROI to funnel velocity, and constantly A/B test your ideas to improve performance. You're a data wizard who knows how to make every campaign better than the last.

Team Up to Win: You'll work seamlessly with Sales, Product Marketing, Creative, and other teams to make sure our messaging is consistent and powerful. You'll also manage external partners to scale our efforts and maintain high standards.