Director, Product Marketing - One View

Director Of Product Marketing

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That's what we do. We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you'll get flexibility that's real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.

About The Role

We are seeking a Director of Product Marketing to lead the product marketing organization for UKG One View and set the strategy for how our products are positioned, launched, and adopted in the market. This is a highly visible, senior leadership role responsible for guiding the UKG One View product marketing team and ensuring successful commercialization across the portfolio. As Director, you will manage and mentor a team of Product Marketing professionals, while also serving as a trusted partner to senior leaders across Product, Sales, Marketing, and Strategy. You will act as the voice of the customer and the market at the leadership table, helping influence both product strategy and go-to-market direction.

Key Responsibilities

Market & Customer Strategy

• Set the overall market segmentation and Ideal Customer Profile (ICP) strategy across the portfolio.
• Establish and scale competitive intelligence and trend analysis to anticipate market shifts.
• Partner on customer journey mapping across buyer and user personas, ensuring insights are leveraged cross-functionally.
• Serve as the executive "voice of the customer," representing field insights to influence roadmap and investment priorities.
• Guide the team in whitespace and opportunity sizing analyses to drive strategic growth decisions.

Positioning & Messaging

• Own global product positioning frameworks, ensuring consistency and clarity across the organization.
• Define and oversee persona strategies and capability mapping to drive relevance and differentiation.
• Set company-wide differentiation strategy against competitors and parity players.
• Lead development of executive-ready narratives tied to measurable business outcomes.

Product Commercialization

• Oversee all major product launches, ensuring readiness across functions, global scalability, and measurable business impact.
• Partner with Pricing and GTM executives to establish monetization, packaging, and tiering strategies.
• Drive experimentation with GTM motions (e.g., product-led, usage-based, or hybrid), scaling successful models.
• Define and oversee international GTM strategies in partnership with regional leadership.
• Set success metrics and provide executive reporting on launch performance and adoption.

Portfolio GTM Alignment

• Partner with Marketing (Portfolio Marketing) to advise on product and GM priorities, informing the creation of integrated GTM and campaign strategies and planning across the full product portfolio.
• Partner with Marketing leadership (Portfolio Marketing) to advise on product and GM priorities that would inform Marketing investments.
• Partner with Marketing leadership (Portfolio Marketing) to inform the definition portfolio-level KPIs for adoption, revenue, and traction, and report results to the executive team.

Business & Product Influence

• Serve as a senior advisor to the Product leadership team, shaping long-term roadmap and investment priorities.
• Translate customer and market insights into portfolio-level product requirements.
• Influence sales strategy, packaging, and GTM execution through data-backed insights.
• Lead, mentor, and grow a high-performing product marketing team, building future leaders.

Qualifications

Experience: 10+ years of experience in product marketing, product management, or related fields, with 3–5+ years in a people leadership role.

Success: Proven success leading global product marketing strategy and execution in SaaS/B2B. Experience managing and scaling high-performing teams. Deep expertise in competitive intelligence, segmentation, messaging, and commercialization. Strong executive presence with the ability to influence at the C-suite and Board level. Demonstrated ability to align cross-functional stakeholders and drive organizational priorities.

Success In This Role Looks Like

A thriving, high-performing product marketing team with strong engagement and development. Unified, differentiated product positioning that resonates globally with buyers and users. Flawless execution of major launches, driving measurable adoption and revenue growth. Alignment of Product, Sales, and Marketing on portfolio GTM priorities. Recognition as a trusted, strategic leader shaping both product and company direction.

Company Overview

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge.

Equal Opportunity Employer

UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.