Senior Digital Marketing Specialist - us (remote) - Remote Eligible

Senior Digital Marketing Specialist-US (Remote)

The Senior Digital Marketing Specialist is an integral part of the Marketing Team, where they will drive digital marketing initiatives, programs, and projects. Reporting to the Director of Marketing, this role is ultimately responsible for supporting VGV as the industry leader in Flutter and beyond by building and maintaining a robust digital marketing program.

The ideal candidate is a digital marketing specialist with ample experience in managing digital marketing processes and initiatives. This role is a key internal specialist and creator who effectively supports various stakeholders, both internally and client-facing, to create clear, concise, and effective digital processes.

Key responsibilities include:

• Develop and implement digital marketing strategies and campaigns across email, social media, paid advertising, SEO/SEM, and the VGV website.
• Manage platform and campaign performance, reporting, metrics, and analytics.
• Oversee VGV social channels and ensure brand consistency across messaging and campaigns.
• Manage website backend (Webflow) and updates, including content updates, landing page creation, forms, and assets.
• Assess and manage digital marketing and MarTech tools, including Clay, Apollo, Zapier, HotJar, and HubSpot.
• Work closely with the Senior Marketing Operations Manager to identify, test, integrate, assess, and manage the MarTech and RevOps stack.
• Assist with and oversee the execution and technical aspects of marketing channels ensuring seamless implementation across various channels by managing campaign set-up, trafficking, monitoring.
• Develop and maintain reports and dashboards to track KPIs and performance metrics.
• Manage lead lists and reporting.
• Partner with content marketing, events, and the sales team to create and support ABM and brand campaigns across email, social media, podcasts, the VGV website, and more.
• Work closely with content marketing to provide targeted SEO strategies for content and collateral, including content calendar strategy.
• Document processes, workflows, and standard operation procedures (SOPs) for usage and relevant onboarding.
• Assist the sales team with lead lists and reporting.
• Support the vetting and management of digital and operations vendors and contractors.

Qualifications include:

• 5+ years experience in digital marketing and marketing operations.
• Excellent written and verbal communication skills with the ability to craft clear and concise messaging across internal and external teams.
• Proven ability to support and own key parts of the digital and operations strategies, collaborate with team and company leadership, and manage strategic initiatives.
• Demonstrated ability to collaborate, partner, and influence across marketing verticals, company departments, and third-party agencies and vendors.

Accountable for:

1. Delivery of digital marketing content, campaigns, processes, launches, integrations, and performance reporting.
2. Supporting and overseeing digital marketing strategies, the martech stack and platforms, and the digital vertical.
3. Assisting with digital and operations vendor, contractor, client, and partner management.

Total rewards include:

• Subsidized health insurance, dental, and vision coverage.
• Potential to earn equity in an early stage high-growth company.
• Flexible PTO and company holidays.
• 12-16 weeks universal fully paid family leave.
• 401k retirement savings plan with matching employer contribution.
• HSA with employer contribution.
• Working with a talented, global team on cutting edge projects with well-known clients.

Company values include:

• Do our best, professional work.
• Be collaborative partners.
• Scale with standards.
• Always be growing.
• Be very good.

Very Good Ventures is an equal opportunity employer and welcomes applicants from all backgrounds. We are committed to providing a fair and inclusive work environment, free from discrimination and harassment, and promoting diversity in our workforce.