Head Of Sales

Head Of Sales

We're working with a growing UK-based SaaS business that provides an all-in-one cloud platform to organisations within the leisure and visitor attractions sector. Their technology brings together bookings, EPOS, CRM, finance and operational systems into a single, scalable solution.

As part of continued growth in the UK market, they're now looking to appoint a Head of Sales to take ownership of new business revenue and play a critical role in shaping the next phase of commercial growth.

This is a hands-on role designed for a sales leader who wants to remain customer-facing, close their own deals, and play a key part in building a scalable sales function.

About the opportunity:

You'll own the full sales lifecycle while laying the foundations for a repeatable, scalable sales engine as the business grows.

Key responsibilities include:

• Driving purely new business SaaS sales across the UK
• Developing and executing sales strategy across defined leisure sub-sectors
• Managing the full sales cycle: prospecting, discovery, demo, proposal, negotiation and close
• Running structured discovery to understand commercial, operational and technical challenges
• Delivering tailored product demonstrations and building strong ROI cases
• Leading commercial negotiations and closing recurring subscription agreements
• Building and maintaining a high-quality sales pipeline with strong CRM discipline

Who we are looking for:

You'll likely have:

• 4+ years' experience in B2B SaaS or leisure focused sales, with time spent in a senior or lead capacity
• A proven track record of consistently delivering new business revenue
• Experience selling into mid-market organisations
• Confidence managing complex, multi-stakeholder sales cycles
• The ability to translate customer pain points into clear, value-led solutions
• Flexibility to travel across the UK for client meetings and industry events when required

Desirable experience:

• Selling into leisure, hospitality or visitor attractions
• Background in ticketing, EPOS, booking or operational systems
• Success in competitive system-replacement sales
• Existing relationships within the UK leisure sector

On offer is:

• £60,000–£70,000 base salary with uncapped commission
• 8% employer-funded pension (no employee contribution)
• Private healthcare
• Hybrid working with flexibility
• High-impact role within a growing SaaS business
• Long-term opportunity with genuine influence over sales strategy