Head Of Owned Marketing Channels

Head Of Owned Marketing Channels

Veo is a global leader in AI-based sports camera technology. Our innovative, fully automatic camera solution enables sports teams to record matches and training sessions without a camera operator. We're democratizing the world of sports by granting video analysis for teams on all levels—a privilege that used to be only for the few. More than 40,000 clubs in 90+ countries record their games every week.

Growing as fast as we do in Veo means that every day is different, exciting, and challenging, both on the front line and in the back office. But that's not the most remarkable thing about us. The coolest thing is our people. We've attracted some of the brightest minds in the industry. They are the reason we can create a great product and do it while enjoying ourselves.

The Opportunity

We're hiring a Head of Owned Marketing Channels to build and run our non-paid growth engine across email/CRM, website & landing pages, SEO, localization/copy, referrals & ambassadors, and partner co-marketing toolkits. You'll own strategy and execution, turning smart plans into shipped experiences and measurable impact. You'll be the owner of the digital journey across all our owned channels, giving customers the very best experience every time they interact with Veo. You'll report to the Director of Marketing, lead a team of five marketing coordinators, orchestrate cross-functional launches with the Performance team and Creative team, and partner with our Campaign Planner to keep launches on time.

What You Will Do

• Set the strategy and own execution for owned channels: roadmap, audience × offer × channel plan, and localization—then ship emails, LPs, partner kits, and assets on time.
• Lead and develop the team: be a great manager for our marketing coordinators—run clear 1:1s, set and track OKRs, give actionable feedback, and build growth plans.
• Protect strategy & coaching time: carve out weekly blocks for strategic planning, team enablement, and capability building; raise and resolve resourcing gaps early.
• Run the process end-to-end on marketing campaigns: intake → brief → build → QA → launch → retro; enforce SLAs, naming/UTM taxonomy, and link hygiene.
• Lead CRM/lifecycle programs (segmentation, journeys, triggers); safeguard deliverability, list health, and GDPR-compliant consent.
• Set website/LP standards with SEO collaboration; prioritize the build & CRO testing queue with Web.
• Coordinate external web agencies for development sprints and site enhancements—own briefs, backlogs, and QA to land high-quality releases.
• Scale referral and ambassador programs; equip partners and market managers with co-marketing playbooks.
• Drive a disciplined experimentation cadence (A/B tests, offer/LP variants) and maintain a win library.
• Measure what matters: publish dashboards for non-paid campaign-sourced pipeline/ARR, LP conversion by segment/locale, email performance, and partner/referral impact.

What You Could Bring

• 3–6+ years in marketing at a tech/SaaS/Ecommerce or high-growth digital company (agency experience welcome). You might also be a Senior Specialist or Team Lead ready to step up.
• Proven end-to-end campaign execution across email/CRM and web/LPs; confident running briefs and hitting dates.
• Demonstrated people leadership: setting OKRs, coaching individuals, and levelling up a team's craft and output.
• Hands-on with marketing automation (segments, journeys, deliverability) and CRO/analytics (A/B testing, UTMs, dashboards).
• AI & automation mindset: Using AI tools and no/low-code automation is a natural part of how you work (e.g., marketing automation workflows, Make/Zapier, AI-assisted copy/QA/reporting) to speed briefs, generate safe-to-ship variants, improve QA (links/UTMs), and reduce manual work
• Experience coordinating external agencies (web/dev/CRO) and managing QA to ship quality.
• Working fluency in SEO fundamentals and localization workflows; strong copy instincts.
• Clear, structured communicator; great partner to Performance (paid) and Creative (brand & assets).
• A background or interest in sports is always nice, but not at all mandatory; we like all kinds here.
• Fluent in English; Copenhagen-based or willing to relocate.

Why You'll Love Working Here

Our Copenhagen office mirrors our innovative technology—with an indoor ball court, rooftop terrace, and a well-equipped gym. It's a space that helps teams connect, think big, and engage with the global Veo community.

At Veo, you'll be part of a thriving work environment where every day brings new excitement. Our rapid growth ensures a diverse and ever-changing atmosphere. We believe in work-life balance and providing a positive culture that allows you to thrive personally and professionally.

Our Copenhagen office mirrors our innovative technology – with an indoor ball court, rooftop terrace, and well-equipped gym. We have created a facility that supports connecting disciplines across the business, facilitates creative thinking, and gives the space to engage with colleagues, our global partners, and the entire Veo community.

Diversity and differences are valuable assets for us. We value diversity and inclusion and welcome people from all backgrounds. If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply.

Values We Hold at Veo:

Dare - We take initiative, stay curious, and challenge the status quo in our work.

Own It - We drive impact by identifying opportunities, taking responsibility, and confidently executing.

Level Up - We embrace growth, continuously learning and shaping our skills.

Play As A Team - We collaborate across a diverse organization, leveraging shared insights for stronger outcomes.

Customer Centric - We deliver value by having close partnerships and a deep understanding of our customers (internally and externally).

We're committed to building a diverse, inclusive, and authentic workplace. And you may be just the right candidate for this or other roles.