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OES Product Line Manager & Operational Marketer Manager For Europe

Develop and execute a comprehensive aftermarket product marketing strategy for Europe
Saint-Denis, Île-de-France, France
Mid-Level
yesterday
Valeo

Valeo

A global automotive supplier that specializes in developing innovative components and systems for smart mobility.

Aftermarket Trade Marketer

Valeo is a tech global company, designing breakthrough solutions to reinvent the mobility. We are an automotive supplier partner to automakers and new mobility actors worldwide. Our vision? Invent a greener and more secured mobility, thanks to solutions focusing on intuitive driving and reducing CO2 emissions. We are leader on our businesses, and recognized as one of the largest global innovative companies.

I. Maintenance Product Strategy & Roadmap Development

- Conduct comprehensive market research, competitive analysis customer segmentation and parc coverage and identify development opportunities by region (new products and range extension)

- Build a global product vision and roadmap aligned with Valeo's strategic objectives and market trends.

- Define robust business cases (Sales potential in volume and value) and care with Valeo Divisions to financial metrics to motivate investments.

II. Maintenance Product Development & Launch

- Convert market requirements into product specifications and ensure their accurate implementation

- Lead and coordinate cross-functional project teams all contributors OES sales as well as Purchasing, R&D, Supply Chain, Quality) through all phases of the product development.

- Adopt a comprehensive go-to-market strategy, including pricing, positioning, messaging, and sales enablement.

III. Sales and Order Intake Performance Analysis

- Analyse Valeo OES sales and OI performance, market shares and customer sellout.

- Rationalise in understandable bridges by factors and identify areas for growth

- Propose plans to leverage these opportunities and organise action with Customer Directors and KAMs

IV. Digital Marketing Operations in Europe

- Propose digital marketing actions (e-surveys, sales promotion, training…) and set up specifications

- Adapt standard tools to local customer equipments (smartphone applications, Learning Management System, Intranet)

- Make Valeo OES innovation and USP visible to customers in Valeo event (eg invent, techdays) and public events (eg fair)

- Contribute to Operational Marketing community performance with experience sharing with ROM from other regions.

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OES Product Line Manager & Operational Marketer Manager For Europe
Saint-Denis, Île-de-France, France
Marketing
About Valeo
A global automotive supplier that specializes in developing innovative components and systems for smart mobility.