Senior Manager, F&B Marketing

Senior Manager, F&B Marketing

Location: Broomfield, CO, US

Company: Vail Resorts Corporate

Shift Type: Year Round

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you're ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Summary: We are in search of a Senior Manager of Food & Beverage Marketing, responsible for the development and execution of annual plans that support our objective to grow the F&B business by bringing more guests into our owned outlets and enhancing their dining experience. This person will be expected to develop F&B marketing strategies for Vail Resorts and work in partnership with Resort Marketing and F&B teams to turn those strategies into actional plans including Branding, Go-To-Market initiatives, and Content Production.

Job Specifications:

• Starting Wage: $92,396.70 - $125,793.29 + annual bonus
• Employment Type: Year Round
• Shift Type: Full Time hours available
• Minimum Age: At least 18 years of age
• Housing Availability: No

Job Responsibility:

F&B Strategy & Brand Outlet Identity

• Develop, in partnership with the Sr. Director, annual F&B Marketing Strategy
• Partner with F&B on outlet identity progress for integration into marketing plans and updated assets/content
• Consistently integrate owned and operated outlet identities into appropriate marketing touchpoints
• Own and manage the library for outlet identity assets including guidelines and logos

F&B Go-To-Market Planning and Execution

• Create F&B go-to-market plans and budget allocation to deliver on capture growth and outlet identity presence in alignment with broader F&B strategies and objectives
• Lead program execution including:
• Drive planning timelines and key milestones
• Create go-to-market briefs
• Effectively lead cross-functional stakeholders to execute strategic initiatives
• Gather and share out data on key performance metrics
• Identify, assess, and recommend in-season plan optimizations based on business results or market changes
• Partner with Resort Marketing's Visitation and Experience Directors on strategies for marketing-led F&B events
• Create and manage the F&B Marketing budget to within +/-1%

Content Management

• Recommend strategy for and curate content, in partnership with Comms and Resort Marketing, to deploy across marketing touchpoints including resort websites, My Epic App and owned and operated communication channels such as newsletters, social media and in-resort signage
• Manage content needs and renewals, helping to bring awareness to content gaps and providing strategic recommendations for new productions
• Lead production briefs for new content
• Lead season readiness F&B content updates across digital channels including Menus and Operational Hours on resort websites and My Epic App
• Lead website audits to ensure content is up to date and provide recommendations for website innovation and optimizations
• Ensure F&B signage needs are incorporated into the resort signage projects and processes

Job Requirements:

• Required:
• 8+ years of marketing, project management, or brand management roles, with prior experience taking on progressively larger roles
• Four-year college degree; emphasis in marketing or business preferred
• Proven track record of ownership of work and complex business problems; must be a self-starter without the need for daily direction
• Excellent interpersonal and relationship management skills; able to effectively lead through influence
• Strong written, verbal, and PowerPoint presentation skills
• Must be able to own and drive multiple projects simultaneously and coordinate cross-functionally within the organization
• Solution-oriented mindset with strong problem-solving skills and comfort with ambiguity
• Passion for food and unique culinary experiences
• No outdoor or ski experience necessary
• Preferred:
• Experience in food and beverage and/or hospitality industries
• Strength in storytelling and presentation skills
• Demonstrated analytical skillset
• An MBA, Masters in marketing, or equivalent coursework/experience

The expected Total Compensation for this role is $92,396.70 - $125,793.29 + annual bonus. Individual compensation decisions are based on a variety of factors.

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Vail Resorts offers a 'Hybrid' work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Nearest Major Market: Denver