Email Marketing Manager

Email Marketing Manager

UWorld seeks an Email Marketing Manager to develop, execute, and measure email marketing campaigns. Primary responsibilities are demand generation, growth marketing, and campaign operations. The email marketing manager is also responsible for regularly measuring and reporting traditional marketing and campaign analytics.

Responsibilities:

• Develop, implement, and manage high-quality acquisition programs, campaigns, and activities across the business's online platforms
• Manage email marketing campaigns from beginning to end through plan development, targeting, setup, implementation, and reporting/analysis
• Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Plan, execute, and measure experiments and conversion tests
• Maintain a strong online company presence through digital channels
• Analyze data and make smart recommendations to increase traffic, the number of quality leads, and conversion rates
• Use benchmark data from internal and external sources and research and evaluate market behavior, trends and competitors to identify opportunities for improvement
• Develop and measure key metrics around the business including user acquisition, conversion rates, and engagement rates
• Ensure brand consistency

• Design, develop, and maintain regular reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)