Marketing Manager - Leavitt School Of Health

Marketing Manager For The Leavitt School Of Health

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Professional 308 Pay Range: $73,000.00 - $109,400.00

Job Description The Marketing Manager for the Leavitt School of Health (WGU Academy products) is responsible for the execution of marketing strategies that support brand development, new student growth, and other priorities for their assigned academic college. Among the Manager's responsibilities is launching audience and offering messages and growth strategies that are college-specific (i.e., "product marketing"). The Manager will work with the Senior Director to understand internal and external factors that affect college performance including the evolving portfolio of academic course and program offerings, industry associations and employer partnerships, target audiences, market demand trends, and competitor behavior. The Manager works in daily partnership with associate deans and program chairs within their assigned college to understand program goals and targets, develop campaigns and placements to support program strategies, execute on college-specific initiatives, and report on results. The Manager will spend more time interfacing and collaborating with members of the Marketing team and must build trust and wield strong influence within the organization. This role requires a driving action through influence vs. direct authority, as well as fluency in various marketing disciplines, including brand, traditional and digital media, SEO, content marketing, conference and event marketing, and more.

Essential Functions and Responsibilities:

• Manage new college-specific campaigns and strategies to support college goals, from helping director on strategy brief creation through to delivery of final creative
• Manage new product launch and product redevelopment process, including development of new creative and launch of program-specific initiatives
• Help develop annual college marketing strategy, including goals with measurable KPIs, audiences, and messaging for brand/paid media, content, and partnerships. Help track campaigns, launches, and follow up across strategy
• Understand college target forecasts, monthly adjustments, and strategies/tactics for hitting targets. Help launch specific tactics and initiatives to drive growth
• Build relationships of trust with college... For full info follow application link.

Western Governors University is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other classification protected by federal, state or local law.