Marketing Director II

Marketing Director

The Marketing Director leads a team of marketing professionals to execute strategic marketing, advertising, and promotional activities for programs, products, and services within an operational region or business unit. This role involves developing marketing plans, resource prioritizing, budget forecasting, vendor and contractor management, and marketing channel optimization. The Marketing Director oversees high-priority strategies with significant ROI, manages work with a broad scope across departments and functions, and covers a broad geographical area. The role also involves collaborating with a broad range of stakeholders at multiple levels within the organization. This role is hybrid and requires monthly travel to locations where Intermountain conducts business, primarily within our Canyons region (Utah/Idaho). For this reason, preferred candidates will reside in Utah or Idaho. For exceptional candidates, we may consider a remote arrangement with the same monthly travel requirement. Residency within our service area (Utah, Idaho, Nevada, Colorado, or Montana) is preferred. Please note: We are not hiring remote workers in the following states—CA, CT, HI, IL, NY, RI, VT, and WA.

Essential Functions

• Oversee the creation and implementation of marketing plans and programs to reach key patient, physician, and community segments via digital and social media engagement, advertising, direct marketing, events, and service promotions.
• Monitor and track marketing activity, making strategic recommendations to achieve positive ROI.
• Responsible for annual marketing budgets and other investments that go towards marketing efforts, covering a broad geographical area.
• Manage and organize a team of marketing caregivers (employed and contracted) to fulfill marketing activities.
• Coordinate with enterprise and regional stakeholders to align, support, and complement other advertising and promotional efforts.
• Lead the scoping and evaluation of marketing projects to ensure they meet operational and strategic criteria.
• Oversee investments in high-priority strategies that involve sizeable, tangible returns to the organization.
• Collaborate with a broad range of stakeholders at multiple levels within the organization to ensure alignment and support for marketing initiatives.

Skills

• Marketing Communications
• People Management
• Integrated Marketing
• Leadership
• Marketing Strategies
• Budgeting
• Presentation
• Team Development
• Project Management
• Analytical Thinking

Required Qualifications

• Strategic experience in marketing, advertising, or communications role.
• Advanced written, verbal and presentation skills.
• Demonstrates strong organizational and project leadership initiatives.
• Strong ability to work effectively under pressure and meet tight deadlines.
• Experience with digital marketing and social media strategies.
• Strong knowledge of communication metrics and analytics tools.
• Collaboratives across departments and with senior most leadership.
• Expert experience in leading a successful marketing team.
• Advanced experience in comprehensive marketing programs for multiple portfolios of products, services, and providers.

Preferred Qualifications

• Healthcare or health insurance experience as a marketing and communications leader.
• Experience at a leadership level in a marketing, advertising or communications role.
• Master's degree in marketing, communications, public relations, English, business or a related college major involving marketing and communications and critical thinking obtained through an accredited institution.

Additional Information

• This is an exempt, full-time position.
• Pay offers are determined by prior years of relevant experience within the established pay range.
• In addition to the annual salary, to show our commitment to you and assist with your transition, we may offer a sign-on and relocation bonus when applicable.
• With this position, you are eligible to participate in the Annual Pay for Performance (AP4P) Plan.
• The hourly range for this position is listed below: $67.41 - $104.06.
• We care about your well-being – mind, body, and spirit – which is why we provide our caregivers a generous benefits package that covers a wide range of programs to foster a sustainable culture of wellness that encompasses living healthy, happy, secure, connected, and engaged.

Physical Requirements

• Ongoing need for the employee to see and read information, documents, monitors, identify equipment and supplies, and be able to assess customer needs.
• Frequent interactions with providers, colleagues, customers, patients/clients, and visitors require the employee to verbally communicate as well as hear and understand spoken information, needs, and issues quickly and accurately.
• Manual dexterity of hands and fingers to manipulate complex and delicate equipment with precision and accuracy. This includes frequent computer use for typing, accessing needed information, etc.

Location: Transformation Center

Work City: Murray

Work State: Utah

Scheduled Weekly Hours: 40