 
                                                
                                            Engage in the development and execution of strategic marketing communications to efficiently support product launch campaigns and company brand across various communication channels. Create communication programs that promote the organization and its products and services through various means including blogs and social media, websites, product collateral, logos, or other promotional products. Collaborate with external partners/vendors to execute promotional events and campaigns. Develop a calendar for social media campaigns and initiatives to ensure constant interaction and engagement with customers and prospects. Assist in analyzing marketing data to help shape future marketing strategies. This position serves the College of Fine Arts External Relations group which includes the Marketing & Communications team and the Advancement team. The three main pillars of this position's tasks are: managing and writing/creating for the College of Fine Arts blog, The Finer Points, grant writing and funding campaigns, and alumni relations.