Content Marketing Manager (salt Lake City, Utah)

Content Marketing Manager

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Professional 311 Pay Range: $97,100.00 - $145,600.00

Job Description Summary

Job Profile Summary: The Content Marketing Manager is a key member of the WGU Labs MarCom team, responsible for shaping and producing compelling longform content rooted in research, innovation, and impact. This role is ideal for a serious thinker and exceptional writer with a deep understanding of postsecondary education, workforce development, or social innovation - and a proven ability to translate complex research and technical ideas into engaging, accessible narratives. You will lead the creation of research reports, white papers, thought leadership articles, and multi-use content that drives visibility for WGU Labs and elevates our work in national conversations. You will also provide strategic guidance on editorial direction, serving as a key thought partner to internal researchers, product teams, and leaders. This role is highly collaborative and requires editorial rigor, strategic thinking, and a passion for communicating ideas that matter.

Essential Functions and Responsibilities:

• Increase awareness and support the growth of WGU Labs nationwide by:
• Own longform research and editorial content, serving as the lead writer and editor for research-driven assets including OpEds, white papers, website content, and downloadable resources.
• Create content for LinkedIn, managing content planning, performance analysis, and channel optimization in collaboration with internal teams and shared resources to ensure alignment with organizational priorities and voice.
• Serve as an editorial partner to researchers and product teams, shaping technical and research-driven insights into compelling, accessible narratives, including research reports, white papers, blog posts, collateral, newsletters, research briefs, and podcasts.
• Develop internal communications to disseminate findings within WGU, including internal WGU newsletter and other materials as needed.
• Ensure clarity, coherence, and alignment. Maintain editorial standards across content types, ensuring that all materials reflect WGU Labs' POV and are aligned to our larger strategic and research goals.
• Measure and reporting on content performance, using key marketing and engagement metrics.

Western Governors University is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other classification protected by federal, state or local law.