Performance Marketing Lead (paid Media)

Digital Demand Marketing Manager

We're looking for an experienced and data-driven Digital Demand Marketing Manager to own, execute, and optimize our paid digital advertising strategy across key B2B channels. This critical role is responsible for driving high-quality lead generation, pipeline acceleration, and brand awareness through expert management of campaigns on LinkedIn Campaign Manager, Google Ads, and other paid outlets. The ideal candidate thrives in a fast-paced SaaS environment, possesses deep tactical knowledge of these platforms, and is passionate about achieving measurable ROI.

Key Responsibilities

• Campaign Strategy & Execution
• Develop, launch, and manage end-to-end paid advertising campaigns across LinkedIn Campaign Manager, Google Ads, and other paid outlets.
• Own the paid media budget, forecasting spend, and ensuring campaigns deliver against defined CPA, MQL, and pipeline targets.
• Conduct thorough keyword research, audience segmentation, and competitive analysis to identify growth opportunities and optimize campaign performance.
• Collaborate closely with the Content Marketing Manager to define creative strategy, optimize ad copy and visuals, and ensure the quality and relevance of landing pages and website content used to drive traffic and conversions.
• Work closely with the Head of SEO and their content creation team to ensure paid search keywords align with organic strategies, and to effectively repurpose high-performing content into compelling ad creative.

Required Qualifications

• 5+ years of hands-on, dedicated experience managing significant paid digital advertising budgets, preferably within a B2B SaaS environment.
• Proven expertise and mastery of LinkedIn Campaign Manager, Google Ads, and familiarity with emerging/niche platforms.
• Deep understanding of the B2B marketing funnel, lead scoring, and the relationship between marketing activities and sales pipeline.
• Exceptional analytical skills with experience using reporting tools (Google Analytics and Campaign Manager) and strong proficiency in manipulating data within Excel/Google Sheets.
• Excellent communication skills, both written and verbal, with the ability to present complex data and strategies to stakeholders.
• Must be eligible to work in the U.S. and commute to our Austin, TX office on a hybrid schedule (Monday, Wednesday, and Thursday).

What Will Make You Stand Out (Preferred Qualifications)

• Deep experience with CRM integrations.
• Familiarity with Account-Based Marketing (ABM) strategies and how paid media supports those initiatives.
• Working knowledge of SEO fundamentals and experience partnering with organic teams to create unified, high-performing content strategies.
• Google Ads certification(s).