Upstream Marketing Manager

Upstream Marketing Manager

Are you a strategic marketer with a passion for healthcare innovation and women's health?

Hologic is a global leader in GYN Surgical Solutions, helping women overcome serious gynecological conditions and enabling healthcare professionals to deliver best-in-class care.

We're seeking an Upstream Marketing Manager, EMEA to drive all regional upstream marketing activities for our GYN Surgical Solutions portfolio, shaping our roadmap, launches, and growth strategy in line with international objectives.

What to Expect

Lead new product introductions (NPI), OEM, and business-enabling projects across EMEA

Develop long-term portfolio roadmaps and robust business cases to secure future growth

Manage the full lifecycle of the portfolio under your responsibility

Drive upstream projects to successful completion within a matrix organization

Align, prioritize, and execute upstream marketing activities to maximize portfolio revenue and profitability

Conduct market analysis to identify trends, competitive landscape, and new opportunities

Support and guide in-country commercial teams to maximize opportunities within the franchise(s)

What We Expect

Master's degree in marketing, engineering, business, or a related field

Extensive international/European marketing experience, or a combination of sales and marketing experience

Proven experience managing upstream and downstream marketing with diverse regional and corporate stakeholders

Strong understanding of current and future market needs and priorities in the surgical space and EMEAC business/competitive landscape

Solid knowledge of regulatory requirements and marketing excellence practices

Demonstrated success in project management of complex NPIs and business-enabling projects

Competence in portfolio lifecycle management and strategic planning

Ability to build strong business cases from concept to approved project charter to execution

Ability to elaborate product roadmaps and go-to-market strategies

Ability to translate unmet customer needs into product specifications

Strong stakeholder and KOL management skills, including collaboration with market access, scientific affairs, quality, regulatory, legal, R&D and operations

High proficiency in conducting and analyzing market studies to inform business decisions

Ability to clearly communicate objectives, plans and progress to divisional and regional teams

Entrepreneurial, ambitious and action-oriented, with a focus on accelerated growth and minimizing friction

Self-starter with a passion for the surgical market

Strong negotiation, influencing and engagement skills with high-performing commercial teams.

Additional details

Travel: Up to 40%

Language: English required; additional European languages advantageous

Location: Europe, with preference for UK, Belgium or Netherlands

What we offer

A dynamic work environment where your ideas lead to tangible impact

Competitive salary and benefits package, including health insurance

Opportunities for professional growth and development within a global company

A supportive, diverse and inclusive culture focused on innovation and teamwork