SVP, Revenue Marketing - Remote - Remote Eligible

SVP Of Revenue Marketing

Finalsite is the first community relationship management platform for K-12 schools, transforming how schools attract students, engage families, build community - and thrive. More than 7,000 schools and districts worldwide trust Finalsite's integrated platform for their websites, communications, mobile apps, enrollment, and marketing services. Finalsite is headquartered in Glastonbury, CT, USA with employees who work remotely in nearly every state in the U.S. as well as Europe, South America, and Asia. For more information, please visit finalsite.com.

Finalsite is seeking an SVP of Revenue Marketing to build and scale a predictable, data-driven pipeline generation engine across the business, while leading the full marketing organization. This role is intentionally not a traditional brand or communications-focused CMO. Instead, we are prioritizing a highly operational, analytically rigorous marketing leader with a proven track record in marketing operations, demand generation, or revenue operations.

The SVP of Revenue Marketing will own the end-to-end marketing function, including: Marketing Operations & Analytics Demand Generation Product Marketing Brand, Content & Communications Customer Marketing

However, the primary mandate is to build a scalable marketing operating system and pipeline engine, with direct accountability for: Pipeline creation Funnel conversion performance Marketing attribution and program ROI Marketing is responsible for approximately 50% of the total pipeline required to achieve bookings targets, with equal focus on new logo acquisition and an expansion strategy driven by cross-sell of additional products within the existing customer base.

This role will establish the marketing operating system required to support disciplined growth in a PE-backed environment.

100% Remote - Anywhere within the US

Responsibilities:

• Build the Marketing Operating System (Primary Priority)
• Drive Scalable Pipeline Generation (Primary Priority)
• Lead Product Marketing (Conversion & GTM Effectiveness)
• Own Brand, Content & Communications (Aligned to Revenue)
• Build Customer Marketing (Expansion & Lifecycle Growth)

Success Metrics:

• Marketing contribution to pipeline (target ~50% of total)
• Funnel conversion rates (MQL SQL Closed Won)
• Customer acquisition cost (CAC) and pipeline efficiency
• Attribution accuracy and visibility across all marketing channels
• Expansion pipeline contribution and impact on NRR

Qualifications and Skills:

• 10-15+ years in B2B SaaS marketing
• Proven leadership in: Marketing Operations, Demand Generation, or Revenue Operations
• Building end-to-end marketing measurement and attribution systems
• Driving pipeline generation in a growth-stage or PE-backed company
• Demonstrated success owning pipeline targets and revenue contribution

Core Capabilities:

• Deep expertise in: Funnel design and conversion optimization
• Marketing analytics and attribution
• Salesforce and modern marketing tech stacks
• Strong operator mindset: Builds systems and processes, not just campaigns
• Data-driven and execution-focused
• Ability to lead across all marketing disciplines while maintaining clear prioritization on revenue outcomes

Residency Requirement:

Finalsite offers 100% fully remote employment opportunities, however, these opportunities are limited to permanent residents of the United States. Current residency, as well as continued residency, within the United States is required to obtain (and retain) employment with Finalsite.

Disclosures:

Finalsite is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. EEO is the Law. If you have a disability or special need that requires accommodation, please contact Finalsite's People Operations Team. Finalsite is committed to the full inclusion of all qualified individuals. As part of this commitment, Finalsite will ensure that persons with disabilities or special needs are provided a reasonable accommodation.