Sr. Manager Of Loyalty Marketing

Sr. Manager Of Loyalty Marketing

Staples is business to business. You're what binds us together.

Quill is a valuable part of the Staples family of brands. Since 1956, Quill has held its position as a leader in office supplies.

Acquired by Staples in 1998, Quill delivers the essential services, solutions, and award-winning customer support to help our customers - and our people - thrive. When you partner with Quill, as a customer or as an associate, every workday is more rewarding.

From paper, ink & toner, to technology and custom print, we deliver the right products at the right value, plus an unmatched assortment of over 900 instant rewards available with every order.

What you will be doing:

The Sr. Manager of Loyalty Marketing is a strategic, highly analytical and customer obsessed marketing leader. The SR. Manager leads with data and collaborates with teams to ensure Customer Relationship Management (CRM) campaigns are personalized, scalable and measurable. The SR. Manager will be responsible for powering both broad and highly targeted offer campaigns, enabling cross-functional matrix partners with precision audiences, and using data to drive lifecycle marketing impact. The ideal candidate is a CRM expert with deep experience in first-party data, segmentation and offer planning and management.

Duties and Responsibilities

Campaign Management & Performance

Own the end-to-end CRM promotions calendar and lifecycle (Site, Email etc.) campaign roadmap, aligning with cross-functional marketing initiatives and commercial priorities.

Leverage audience models and behavioral insights to proactively guide the design, sequencing, and targeting of lifecycle journeys and promotional offers.

Measure and report on campaign key performance indicators (KPIs) and customer outcomes, with a focus on offer effectiveness, return on investment (ROI), engagement, and retention impact.

Implement testing methodologies (A/B, multivariate) to optimize creative, audience segments, and contact strategies.

Identify trends, gaps, and opportunities using tools like Tableau, Power BI, or Looker, and recommend refinements to drive performance.

Deliver campaign retrospectives, performance insights, and actionable recommendations to evolve lifecycle strategies and future offers.

Cross-Functional Collaboration & Innovation

Partner with creative teams to develop compelling, on-brand content that aligns with audience segments, personalization efforts, and campaign goals.

Work closely with product marketing, Merch and business owners to identify campaign optimization opportunities that lift performance and customer engagement.

Drive offer innovation using AI, personalization engines, and dynamic content frameworks.

Build deep trusting relationships with colleagues, drive cross-team alignment, and represent CRM in support of top-down business needs and opportunities.

Thrive in a fast-paced, cross-functional environment by demonstrating strong project management skills, execution awareness, and the ability to pivot as priorities evolve.

Manage external vendor and partner relationships; ensure deliverables and project timelines.

What You Bring to the Table:

Demonstrated experience developing segmentation models and predictive audiences using customer and behavioral data.

Familiarity with Customer Data Platforms (CDPs), CRM platforms, and customer journey orchestration tools.

Strong visualization and storytelling skills using Tableau, Looker, or Power BI.

Proven ability to balance data rigor with marketing creativity and customer empathy.

Demonstrated experience leading, mentoring, and developing analysts, fostering a high-performance, insights-driven team culture.

What's needed: Basic Qualifications:

8+ years of relevant experience in CRM, customer segmentation, and offer/promotional management

Preferred Qualifications:

Experience in Digital Marketing

Exposure to MarTech platforms and marketing automation systems

Understanding of data privacy frameworks (e.g., GDPR, CCPA)

Experience with machine learning models and AI-driven targeting is a plus

We Offer:

Inclusive culture with associate-led Business Resource Groups

Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)

Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.

Staples is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

For individuals with disabilities that need additional assistance at any point in the process, please call 1-888-490-4747 for more information.