Senior Product Marketing Manager

Marketing Role at Outgo

At Outgo, we're building a fintech platform that fundamentally understands a trucker's business and optimizes cash flow to help them save money and grow. We're a vertical banking solution that handles invoicing, accounting, factoring, and banking all in one place, revolutionizing money management for trucking companies so they no longer face exorbitant rates, hidden fees, or long contracts. Recently acquired by DAT (the leading freight marketplace with over $1 trillion in transactions), we're experiencing a unique moment: we operate with the agility and mission-driven culture of a startup, backed by the resources and customer base of an industry leader. We're a 40-person team that loves building products that put our customers at the center of everything we do.

The Opportunity

We're looking for our first marketing hire, a builder who will establish the marketing function from the ground up at Outgo. This is a rare opportunity to shape the marketing strategy and execution for a high-growth fintech while collaborating with DAT's established marketing organization and leveraging their extensive carrier network. You'll be instrumental in driving awareness, demand generation, and product positioning as we scale our platform. If you thrive in ambiguity, love rolling up your sleeves, and want to make a tangible impact on truckers' livelihoods, this role is for you.

What You'll Do

• Bridge marketing efforts across Outgo and DAT, facilitating projects that span both organizations' product, revenue, and marketing teams
• Drive positioning and messaging that differentiates Outgo in the market and resonates with trucking companies
• Develop and execute demand generation campaigns in partnership with the relevant marketing services teams including email marketing, performance ads, and in-product lead generation leveraging DAT's carrier base
• Lead pricing and packaging strategy in collaboration with Product and Finance teams
• Create sales enablement materials and collateral that help close deals (pitch decks, battle cards, case studies, one-pagers)
• Manage cross-functional marketing projects across Product, Sales, Customer Success, and DAT marketing teams
• Generate market insights through competitive analysis, customer research, and segmentation to inform product and go-to-market strategy
• Drive continuous experimentation across channels, optimizing campaigns and landing pages based on data and performance
• Distill marketing performance and analytics data into key insights to drive strategic direction
• Own the end-to-end customer lifecycle strategy, aligning messaging, in-product touchpoints and engagement models across the full revenue journey
• Develop segmentation and targeting strategies that maximize conv