Senior Director Of Digital Marketing

Senior Director Of Digital Marketing

At Stanley Martin Homes, we believe your work should have a purpose. With us, it truly does. Our success starts with our people, and we are proud to foster a culture where every team member is valued and supported. At Stanley Martin Homes, you will work alongside passionate, knowledgeable professionals who are committed to doing the right thing, delivering exceptional homebuyer experiences, and putting homebuyers first.

Stanley Martin Homes is one of the largest 25 homebuilders in the United States and it has been consistently one of the fastest growing. We are proud of the people-first culture that makes it possible.

If you are ready to build a meaningful career and help families find the place they will call home, we would love to connect with you. Join our team and build a career that you will be proud of.

The Senior Director of Digital Marketing will be responsible for setting the digital marketing and marketing technology strategy overseeing digital advertising, email marketing, social media, search engine optimization, website content and conversion, performance data and analytics, and the broader marketing technology stack including Salesforce. This person will report to the Senior Vice President of Marketing and be part of the sales and marketing leadership team lending expertise and counsel.

Responsibilities and Duties:

Manage the digital marketing and marketing technology teams to develop innovative digital solutions for the organization

Manage and advance digital marketing strategies and practices to promote our product online, enhance our overall online presence and drive qualified leads to our website

Manage and advance our marketing technology infrastructure optimizing existing platforms, identifying, and implementing new marketing technology platforms, and driving maximum utilization of our Salesforce products

Lead the process in developing the journey for the digital homebuyer process ensuring an enhanced and consistent experience for customer growth and enhanced homebuyer engagement

Set a multi-year strategy to grow sales and homebuyer engagement digitally

Educate the marketing and design teams on digital strategies and practices that attract, engage, and convert new homebuyers

Develop digital marketing plans, media plans, and website improvement plans to enhance the online customer journey and experience

Develop and lead the SEO projection roadmap, identifying key areas of growth and partnership with cross functional teams to drive prioritization and execution

Manage digital marketing vendor relationships

Own reporting and data analysis for digital marketing initiatives to measure impact, ROI and website metric trends

Determine benchmarks and annual KPIs to measure marketing effectiveness and identify areas to optimize marketing spend and efforts

Work in partnership with IT to evolve StanleyMartin.com to provide a superior user experience that maximizes homebuyer interactions and optimizes SEO

Stay on top of trends in digital marketing and the homebuilding market to best influence how our digital marketing plays a role in our overall success

Grow, develop and manage a high-performing team of Digital Marketing professionals

Ensure a high level of internal client satisfaction with a focus on responsiveness, resolution of problem situations, and successful completion of deliverables

Consistently explore new opportunities for innovation and testing via new vendors, platforms, and proactively deliver recommendations with a goal of reaching and exceeding the KPIs set

Direct the implementation of the strategy, content and ongoing maintenance of digital platforms (websites, social media, email, digital advertising, SEO and SEM) with the marketing team

Manage the digital marketing budget and annual spend

Position Standards:

Approach every day and opportunity with innovation and an open mind

Attention to detail

Solution oriented

Strong analytical skills

Positive attitude

Strong communication skills (written and verbal)

Intellectual curiosity

Position Requirements:

BS degree in marketing, analytics, information technology and/or a related field

MBA/Masters degree a plus

12+ years of digital experience rooter in digital marketing

7+ in leading a digital marketing team in a corporate and/or agency setting

Digital advertising agency experience a plus

Must understand the full digital marketing mix and be able to communicate technical aspects of a campaign in an easily digestible manner

Experience with website analytics tools

Experience with Salesforce and marketing automation platforms (Salesforce Marketing Cloud, Pardot, etc.)

Strong analytical skills and data-driven thinking

Up to date with the latest trends and best practices in digital marketing

Excellent communicator in both verbal and written formats to compellingly and effectively influence cross-functional teams and senior leaders

The ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture

This position is four days a week in office

What's In It For Me:

Access to competitively priced, high-quality health care options through Aetna, MetLife and EyeMed, along with employer-paid Short Term and Long Term disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options)

Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)

Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care

12 weeks of paid maternity leave through our Short-Term Disability Plan

Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program

Continue your education with tuition and certification reimbursement

Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave

Protect yourself from identity theft or travel mishaps with our no-cost coverage

Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon

Get access to your paycheck early with an advanced pay option through Dayforce Wallet

Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more

Stanley Martin Homes has been building new homes since 1966. Headquartered in Reston, VA, Stanley Martin Homes is one of the nation's fastest-growing homebuilders, having built more than 25,000 homes and operating in 14 metropolitan areas and seven states, including Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, and West Virginia. Named National Builder of the Year in 2021 by Builder Magazine, Stanley Martin Homes is driven to deliver on its mission to "design and build homes people love at a price they can afford."

At Stanley Martin Homes, you're not just joining a company-you're joining a team. Whether your passion is in sales, construction, or operations, you'll contribute to delivering an exceptional home buying experience that helps people realize their dreams.