Sales Manager

Sales Manager

Nature's World is a Charlie's Produce company and is an employee owned and operated business that started at the Walker Family kitchen table in Lake Tapps, Washington. We have been delivering premium dried fruit, nuts, trail mixes, candies, and other snacks since January of 1987.

The Sales Manager for the Nature's World division of Charlie's Produce is responsible for driving sales and marketing programs for Nature's World through Charlie's distribution centers and direct to customers. Their duties include leading two regional sales reports, communicating with Charlie's retail and food service sales teams, coordinating with the marketing team, and completing product research into industry trends. In addition to managing staff, the sales manager's job responsibilities include developing and researching marketing opportunities and sales strategies. Success is defined by increasing brand sales volume, profit margin, and preference with customers and consumers.

The ideal candidate is a strategic, results-driven, proactive, and a collaborative sales professional that is inspired to lead forward and fulfill our purpose of creating value for customers and Employee Owners. Directly and indirectly develop consumer promotion, sponsorship, and earned social plans to build brand equity and deliver results across both performance and shopper marketing tactics. Identify and collaboratively lead development of on-strategy innovation from ideation and concept testing through formulation, packaging development, and launch commercialization.

Accomplishes marketing and sales staff objectives by recruiting, selecting, training, and coaching employees. Sustains rapport with key accounts by making periodic visits and scheduling quarterly or annual business reviews (move up list as higher priority). Communicates job expectations by planning, monitoring, and reviewing job contributions. Responsible for new business goals assigned by GM. Development of seasonal sales plans to achieve sales goals. Plans and attends trade shows and conventions for the division. Prepares and completes sales action plans which include partnering with customers and Charlie's sales representatives to develop order guides, product promotions and product launches. Meets marketing and sales financial objectives by forecasting requirements and preparing annual budgets. Determines annual and gross-profit plans by forecasting and developing annual sales quotas of Nature's World products for regions. Identifies marketing opportunities by understanding consumer requirements to further strengthen or advance the product line with customer needs or trend tracking.