Marketing Specialist, Kindred (hybrid)

Marketing Manager

Create your experience of a lifetime! Join our team in the mountains. Whether it's your first-time seeing snow or you were born on the slopes, discovering a passion for the outdoors while building lifelong connections with teammates and guests from around the world.

With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free Epic pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your success.

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

We're looking for a kindred spirit who will be inspired to create dynamic, strategic and effective leadership for the marketing of Kindred Resort, a new, elevated luxury property located at the base of Keystone Resort in Colorado.

Kindred Resort is a visionary development with a mission to be the most welcoming luxury hospitality experience through extreme kindness and active excellence. Embedded in the resort experience is a passion for the outdoors and creating connection between guests, employees, and community. Our goal is to spark elevated experiences that welcome all kindred spirits.

Job Summary:

The Marketing Manager will lead all marketing initiatives for Kindred Resort-driving brand awareness, room nights, and overall resort revenue. This role will bring the Kindred story to life through compelling campaigns, digital content, partnerships, and strategic communications across all channels.

Reporting to the Director of Sales & Marketing, the Marketing Manager will partner closely with Ownership, Resort Leadership, and external agencies to execute Kindred's go-to-market strategy and deliver measurable results. This role will be pivotal in building and launching the Kindred brand in its pre-opening phase through the grand opening and beyond.

Job Specifications:

Starting Wage: $68,545.70 - $70,000 + Annual bonus

Employment Type: Year Round

Shift Type: Full Time hours available

Housing Availability: Yes

Job Responsibilities:

Collaborate with the pre-opening leadership team to build and activate the resort's marketing and communication plan leading up to opening.

Manage the creation of brand assets, photography, and video storytelling in partnership with the Vail Resorts team, agency, and ownership teams.

Oversee development of the resort website, SEO structure, and all digital integrations prior to launch.

Create content calendars, digital ad plans, and pre-opening awareness campaigns targeting both leisure travelers and group segments.

Support recruitment marketing efforts to attract top hospitality talent prior to opening.

Collaborate and support PR outreach, community engagement, and early partnership initiatives with local businesses, destination marketing organizations, and media.

Assist in designing marketing collateral, signage, and in-resort branding in alignment with Kindred's "Campfire Luxury" aesthetic.

Job Requirements:

Degree in Marketing, Business, Communications, or related field preferred.

4-5 years of progressive marketing experience, ideally in luxury hospitality, travel, or resort environments.

Proven success managing digital campaigns, creative content, and PR initiatives.

Strong project management, communication, and organizational skills.

Creative and analytical thinker with a passion for brand storytelling.

Self-motivated and adaptable in a fast-paced, entrepreneurial environment.

Proficient in digital analytics tools, social media management, and content platforms.

The expected pay range is $68,545.70 - $70,000 + Annual bonus. This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.