Marketing Specialist II

Marketing Specialist II

Gilbane Building Company is seeking a creative and driven Marketing Specialist II to join our Mid-Atlantic Division, based in Newark, New Jersey. In this role, you will play a key part in developing compelling qualifications, proposals, presentations, and marketing collateral that support our business development efforts and reflect our brand's excellence. We're looking for a storyteller who can craft customized content and design visually engaging graphics that align with Gilbane's growth objectives and resonate with our clients. You'll collaborate closely with local teams and cross-functional departments across the company to deliver high-impact collateral materials. This position requires a consistent and visible presence in our Newark office, fostering strong team connections and a deep understanding of our local operations.

As a Top-10 ENR Contractor, Gilbane is a family-owned business with 45 offices that has been shaping communities since 1870. Consistently recognized as one of the most reputable construction management firms in the country, Gilbane is committed to delivering projects safely and on-time. We are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

You are someone who acts inclusively, showing empathy and treating others with respect and dignity in order to uphold Gilbane's core value of Caring and "People First" workplace culture. You seek to listen in order to understand and can convey information clearly. You're a strong problem solver who can identify, prioritize, and implement alternatives for solutions, and you demonstrate adaptability by collaborating with others and supporting team members to achieve excellence. A self-starter who shows passion, commitment, and ownership all while delivering on business outcomes and driving results. You're someone who identifies opportunities for new and improved ways of doing things that result in value-add solutions. Your core values match Gilbane's: Integrity, Caring, Teamwork, Toughmindedness, Dedication to Excellence, Discipline, Loyalty, and Entrepreneurship.

Gilbane offers employees multi-dimensional training opportunities through a number of resources. While managing your responsibilities to projects, you will be able to enroll in trainings through our award-winning Gilbane University to build leadership and technical skills. In addition, you would work with an experienced team which provides you with the opportunity to learn new industry skills every day. You will protect and promote the interests of both Gilbane and the client in all matters as well as demonstrating the personal characteristics of a developing leader.

Responsibilities

• Refines storytelling skills through dynamic stories about clients, projects, people, and Gilbane, with a focus on creative writing, and incorporate these differentiators into deliverables that address the unique needs of each client
• Ensures all external content and client deliverables align with Gilbane's brand standards and messaging guidelines
• Participates in presell meetings and local strategic brainstorming
• Supports the development and execution of marketing campaigns, branded content, awards, and speaking submissions, and local event support to increase Gilbane's market visibility
• Leads the development of internal and external communications, including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels
• Organizes and