Create and implement effective marketing plans to reach the target audience. Monitor campaign performance through KPIs and adjusting strategies as needed. Control the budget and expenses allocated for marketing actions, aiming to optimize resources, including vendor registration, financial processes, and invoice management. Manage the purchase and replenishment of marketing materials to ensure sufficient inventory for campaigns, while adhering to the allocated budget for each action. Establish strategic partnerships and negotiate with media vendors, advertising agencies, and others. Schedule appointments and meetings, as well as managing the departments calendar to ensure that all deadlines and appointments are met as required by management. Organize meetings, presentations, training sessions, and internal events, including all logistics and required materials.