Marketing Specialist 3

Marketing Database Specialist

We are looking for a skilled and detail-oriented Marketing Database Specialist to join our team on a long-term contract basis. This position involves managing, maintaining, and enhancing the health of our marketing database to support effective campaign execution, segmentation, and reporting. The ideal candidate should have a strong background in data management, compliance with global privacy standards, and hands-on experience with marketing automation platforms.

Responsibilities:

• Oversee the accuracy, integrity, and ongoing maintenance of the marketing database through regular monitoring and validation.
• Prepare, format, and manipulate data in Excel prior to importing into systems such as Pardot or Salesforce.
• Execute routine database cleanup, list management, and campaign-related data processes.
• Develop and manage dynamic lists, suppression lists, automation rules, and completion actions within marketing automation tools.
• Ensure compliance with global data privacy regulations by implementing proper governance and segmentation practices.
• Collaborate with global marketing managers and stakeholders to support reporting and insights initiatives.
• Conduct extensive training to familiarize yourself with systems, processes, and stakeholders during the initial onboarding period.
• Identify opportunities to improve database workflows and implement best practices for operational efficiency.
• Monitor and enforce adherence to data governance policies to ensure consistent platform usage.
• Support the team with ad hoc data tasks and reporting needs as required.

Requirements:

• Proven experience in marketing database management and administration within platforms such as Pardot or Salesforce.
• Strong proficiency in Microsoft Excel, including data manipulation and formatting.
• Knowledge of global privacy regulations and compliance standards, such as GDPR or similar.
• Ability to manage multiple tasks and prioritize effectively in a dynamic work environment.
• Excellent analytical skills to ensure data accuracy and quality.
• Strong communication skills to collaborate with global teams and stakeholders.
• Familiarity with marketing automation tools and campaign execution processes.
• Experience with SQL or similar tools for database querying is a plus.

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