Marketing Manager, Small Business
USA Jobs
Marketing Manager For Small Business
Insight Global is hiring for a Marketing Manager for Small Business. They will play a critical role in developing and executing the Go-To-Market strategy for the small business segment within a broader team. In this role you will help shape vertical strategy, partner closely with Sales and Product teams, and drive marketing programs that position the company's technology solutions: voice, video, TV, WiFi, and more. This is an ideal role for someone with deep industry knowledge (bars, restaurants, retail), strong B2B and GTM experience, and a background in marketing technology products within a corporate environment. This is a 6-month contract to hire that pays $50-52hr.
Skills and Requirements
4+ years of B2B Marketing within small businesses (bars, restaurants, retail)
Understanding and experience marketing products across voice, video, TV, WiFi, and connectivity solutions targeted at hospitality buyers
Develop and execute GTM plans
Experience supporting significant product launches
Experience developing direct marketing campaigns for subscription-based businesses
Strong analytical mindset with the ability to transform insights into actionable marketing strategy
Strong in Excel and PowerPoint
Strong strategic thinking paired with hands-on execution - Background in vertical marketing in telecom, hospitality tech, or enterprise connectivity solutions
Strong understanding of buyer insights, competitive landscapes, and segment-specific GTM motions.
Familiarity with sales enablement processes and tools.