Marketing Manager

Marketing Manager (Contract)

About your role: As the Marketing Manager (Contract), you will play a key role within a fast-paced, end-to-end corporate marketing department that continually tests and optimizes new approaches to improve performance and impact. Reporting to the Senior Director of Marketing, you'll lead the planning and execution of integrated, omni-channel campaigns designed to drive enrollment growth and engagement across our network of online schools.

In this role, you'll champion the success of our local schools, collaborating closely with cross-functional teams including Corporate Communications, Email, Creative, Product, Social Media, Enrollment, Market Research, and Analytics-as well as external partners and school leaders. Your contributions will ensure that prospective and current families clearly understand the value of our schools, directly advancing K12's mission, enrollment, and retention goals. This is a contract position (6-12 months) with potential for renewal or conversion into full-time based on performance.

Summary: The Marketing Manager (Contract) will oversee the strategy, development, execution, and measurement of marketing initiatives that support K12's core business-the management of more than 70 online public and private schools. This includes setting clear campaign objectives, developing timelines and strategies, and partnering with internal and external teams to deliver compelling content across owned and organic channels (including web, SEO, social, and email).

The Marketing Manager will also apply data-driven insights, AI-enabled tools, and performance testing to enhance campaign effectiveness, operational efficiency, and audience engagement. As K12's online school portfolio continues to evolve, this position offers significant opportunity to drive innovation, improve customer experiences, and make measurable contributions to the organization's strategic priorities.

Essential functions:

• Lead the development and implementation of integrated marketing strategies that drive enrollment growth, engagement, and retention across owned and organic channels, including web, email, social media, SEO, and digital content.
• Develop and manage comprehensive marketing plans for assigned schools, ensuring alignment with organizational goals, school value propositions, and target audience needs.
• Oversee the creation and optimization of high-performing content and messaging across owned channels, ensuring consistency, relevance, and alignment with brand standards and student/family insights.
• Deliver regular performance read outs using data and dashboards (CTR, engagement, conversion).
• Leverage data, technology, and AI tools to personalize campaigns and scale impact.
• Collaborate cross-functionally with creative, product, digital, and school leadership teams to ensure campaigns accurately communicate differentiators and drive measurable impact.
• Guide the strategic use of analytics and performance insights to evaluate campaign effectiveness, inform content strategy, and optimize marketing touchpoints for audience engagement and conversion.
• Lead SEO and organic growth strategies, ensuring school websites and content ecosystems are optimized for visibility, discoverability, and conversion.
• Foster collaboration with internal stakeholders (including regional and national teams) to align marketing efforts, share best practices, and ensure consistency in messaging and execution.
• Drive continuous improvement through experimentation, testing, and performance analysis, applying insights to enhance campaign effectiveness and operational efficiency.
• Support new school launches and major initiatives by managing cross-functional marketing efforts, ensuring on-time, on-brand, and data-informed execution.
• Mentor and support specialists or coordinators, providing guidance, feedback, and skill development in campaign management, content strategy, and