Marketing Automation Specialist

Email Marketing Automation Specialist

Join our client's team as an Email Marketing Automation Specialist and play a pivotal role in driving customer engagement and revenue growth through innovative email strategies.

Key Responsibilities:

• Build, execute, and optimize targeted email campaigns and automated workflows using leading marketing automation platforms (Marketo, Selligent, HubSpot, Eloqua).
• Design and update email templates for operational, product marketing, and alert communications, ensuring strict adherence to brand guidelines.
• Analyze key email metrics including open rates, click-through rates, incremental revenue, engagement, and retention to guide ongoing improvement.
• Develop and run A/B tests for subject lines, copy, creative elements, and send times; assess results and apply learnings to future campaigns.
• Experiment with new features, such as personalization, interactive content, and video integration, adapting strategies as needed.
• Collaborate with creative and marketing teams to ensure seamless journey mapping, personalized content, and effective call-to-action placement.
• Benchmark performance against industry standards, setting clear KPIs and goals for every campaign.
• Maintain email list health, monitor deliverability, and uphold compliance with company policies and industry best practices.
• Utilize email testing tools (such as Litmus) to ensure flawless rendering across devices and email clients.

Qualifications:

• Advanced knowledge of email marketing automation platforms (Marketo, Selligent, HubSpot, Eloqua).
• Familiarity with email testing software (Litmus).
• Strong interpersonal and communication skills for effective cross-team collaboration.
• Experience with HTML, CSS, JavaScript, and JQuery for email customization.
• Proficiency with Adobe Creative Suite (Photoshop, InDesign) for email asset management.
• Ability to thrive in a fast-paced, team-oriented environment.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go.

Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans.