Marketing Automation Manager

Marketing Automation Manager

The Marketing Automation Manager is a hybrid role based in Great River, New York. For candidates outside of the Long Island area, this role can be fully remote. We are seeking a strategic and highly detail-oriented Marketing Automation Manager to lead the development, execution, and optimization of automated email marketing campaigns across Medforth institutions, including St. Georges University and Rocky Vista University. This role is responsible for owning the full lifecycle of email and marketing automation programs from campaign planning and audience segmentation to journey design and workflow automation, A/B testing, quality assurance, and performance analysis.

The Marketing Automation Manager serves as a strategic leader in all lead nurturing and retention strategies, as well as the technical in-house expert for all marketing automation and operations related to Salesforce, Salesforce Marketing Cloud (SFMC) and Mailchimp. This role partners closely with the Call-Center, Digital Marketing and Creative teams, Admissions, CRM and IT teams to deliver highly personalized, data-driven communications that support enrollment growth, application progression, deposit conversion, and student retention. The Marketing Automation Manager will help integrate emerging AI capabilities into marketing workflows, including content generation, personalization, and automation enhancements, including automated chat and workflow integrations between platforms. This is a high-impact role ideal for someone who thrives at the intersection of marketing strategy, data systems, and platform ownership.

This is a high-visibility, hands-on role ideal for someone with a deep understanding of marketing automation platforms, data-driven decision-making, and customer journey mapping specifically with experience in Salesforce Marketing Cloud and Mailchimp. Medforth Group, also known as Medforth Global Healthcare Education, is a portfolio company focused on healthcare education. We are backed by several large financial firms. Medforths flagship education assets are St. Georges University and Rocky Vista University. Medforths institutions are the single largest supplier of new doctors into U.S. residencies each year. We have a higher purpose of addressing the global physician shortage, which is particularly acute in the United States.

Key Responsibilities:

Email Campaign Execution & Automation

Own the development and deployment of automated email campaigns across lifecycle stages RFI, App Start, App Complete, Deposit, and Enroll.

Develop complex, multi-step journeys in Journey Builder, including decision splits, event triggers, entry criteria, and re-entry logic.

Use Automation Studio to manage SQL-based segmentation, data imports, data extracts, and recurring automations.

Create dynamic, personalized content using AMPscript, dynamic content blocks, and personalization strings.

Build and manage complex multi-step workflows and triggered email journeys using Salesforce Marketing Cloud / Journey Builder, and Mailchimp.

Create and manage dynamic content blocks, personalization tokens, and segmentation logic for increased relevance and engagement.

Lead Nurturing, SEO & Lifecycle Strategy

Collaborate with Retention Marketing, Recruitment, and Admissions teams to map and maintain lifecycle journeys that align with recruitment goals.

Identify opportunities to refine or expand email sequences to improve conversion rates and student engagement.

Partner with SEO stakeholders to align messaging across channels and ensure consistency between organic search entry points and email nurture paths.

Support optimization of landing pages tied to email campaigns by reviewing metadata, content structure, and on-page elements that influence search visibility and conversion.

Collaborate with the content and digital teams to ensure email campaigns and landing pages support SEO best practices and organic search goals.