Marketing Audience Specialist

Audience Segmentation & Marketing Data Specialist

We are seeking an Audience Segmentation & Marketing Data Specialist to join our client's marketing team. This specialist will play a key role in optimizing campaign performance and supporting data-driven marketing initiatives.

Key Responsibilities:

• Develop and manage audience segmentation strategies using behavioral, demographic, and firmographic data
• Partner closely with analytics and data teams to define audience criteria and build actionable segments
• Collaborate with business stakeholders to ensure alignment between audience management and campaign goals/KPIs
• Generate ad hoc reports from the Enterprise Data Warehouse to support marketing efforts
• Work with project leads, data analysts, and end-users to automate audience-related tasks
• Maintain data loads within our marketing automation platform and troubleshoot related issues with internal and external teams
• Ensure audience management practices are compliant with data privacy regulations such as GDPR and CCPA
• Support A/B testing and audience experimentation to continuously refine targeting strategies
• Document audience definitions, workflows, and best practices to ensure cross-functional visibility

Requirements:

• Minimum 3-6 years of Audience Segmentation experience.
• This position is ideal for candidates with a strong analytical mindset, proficiency in data management platforms, and experience collaborating across marketing and data-focused teams.

If you are passionate about driving targeted marketing through strategic use of data, apply to join our client's dynamic team today!

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