Manager, Marketing Pre - sales Support

Marketing Operations & Presales Support Manager

WebMD Ignite, a division of WebMD and Internet Brands, is the only full-service, healthcare-specific growth partner for health organizations, healthcare professionals, providers, and payers. We help guide people to better health at all stages of their journey. Our comprehensive expertise and breadth of capabilities create seamless, personalized health experiences that anticipate individual needs, empower action, and optimize outcomes. The result is enhanced brand reputation, deeper loyalty from consumers and healthcare providers, and increased lifetime value and demonstrable ROI for our clients.

We are seeking a detail-oriented and data-driven Marketing Operations & Presales Support Manager to enhance our B2B demand generation engine by working with sales to target prospect accounts, enriching lead data, and supporting pipeline acceleration through highly coordinated presales marketing support. This role sits at the intersection of marketing operations, sales enablement, and lead intelligence-helping to fuel high-quality outreach through segmentation, data hygiene, and persona-level insights. It's ideal for someone who thrives on precision, technology, and impact.

Key Responsibilities

• Presales Intelligence & Contact Discovery
• Build and enrich lists of decision-makers and influencers within ICP accounts
• Segment and tag contacts by buyer organization @type, role, seniority, region, and campaign eligibility
• Map account buying groups to support multi-threaded outreach
• Identify and document all the individuals involved in the purchasing decision at a target company. These could include decision-makers, influencers, end-users, budget holders, and gatekeepers across departments like marketing, IT, procurement, or clinical leadership.
• Engage several stakeholders from different roles simultaneously to diversify WebMD Ignite influence within the account and reduce risk if one contact goes dark or loses influence.
• Firmographic & Technographic Profiling
• Enrich account profiles with firmographic (revenue, employee count, care delivery model) and technographic (EHR, CRM, CMS) data.
• Maintain vertical segmentation and strategic tagging (e.g., IDN, ACO, Medicaid MCO, payer-provider).
• Identify high-fit accounts by aligning business signals (via ABM 6Sense) with sales priorities.
• Campaign & CRM Execution
• Support field and digital marketing teams by maintaining clean, segmented lists for activation (Salesforce and Pardot)
• Ensure UTMs, campaign IDs, and lead source attribution are properly maintained.
• Collaborate with SDRs to ensure timely lead routing, account-level follow-up, and pipeline contribution tracking.
• Sales Enablement & Outbound Readiness
• Create account research briefs, email templates, and call prep assets for prioritized campaigns.
• Build and maintain templates and playbooks for campaign execution and outreach orchestration.
• Assist in sequencing and outbound campaign management via Salesforce.
• Top-of-Funnel Outreach Support
• Partner with SDRs and digital teams to prepare and launch sales sequences and lead nurture tracks through Salesforce Sales Engagement and Marketing Cloud Account Engagement (Pardot).
• Track engagement of cold contacts and provide optimization recommendations.
• Iterate and test message variants to improve open and response rates.
• Reporting & Optimization
• Monitor MQL quality, account engagement, and lead conversion metrics.
• Help refine scoring models and data governance workflows.
• Support weekly performance recaps, ABM dashboard