Lifecycle Marketing Specialist - financial Services/fintech

Lifecycle Marketing Specialist

We are seeking a contract Lifecycle Marketing Specialist to support the development and execution of lifecycle marketing strategies that drive product adoption, engagement, and conversion across Venmo's owned channels, including email, in-app, and push notifications. Must have demonstrated experience developing campaigns for email and at least one mobile channel (in-app, push, SMS).

Key Responsibilities:

• Design and implement lifecycle marketing campaigns to enhance customer engagement and retention.
• Utilize marketing automation tools to streamline campaign execution and reporting.
• Analyze customer data to segment audiences and tailor marketing messages accordingly.
• Conduct A/B testing to assess the effectiveness of marketing campaigns and optimize performance.
• Collaborate with content creators to produce engaging and relevant marketing materials.
• Leverage analytics to track campaign performance and provide actionable insights for improvement.
• Map customer journeys to identify opportunities for enhanced customer experiences across touchpoints.
• Manage CRM systems to ensure accurate customer data and segmentation for targeted marketing efforts.
• Develop digital marketing strategies, including email and social media marketing, to reach customers effectively.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 3-4 years of marketing experience, including at least 2 years in CRM, lifecycle, or retention marketing.
• Demonstrated experience developing campaigns for email and at least one mobile channel (in-app, push, SMS).
• Experience in customer segmentation and data analysis.
• Familiarity with A/B testing methodologies and best practices.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Creative skills for content creation and marketing messaging.
• Understanding of digital marketing trends and social media platforms.
• Experience with Braze, Adobe, or other enterprise-scale consumer marketing automation platforms and/or CDPs preferred.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Benefits:

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Looking forward to receiving your resume through our website and going over the position with you. Email your resume in Word to: brenna.belardinelli@jobalert.creativecircle.com Please do NOT change the email subject line in any way. You must keep the JobID: BB14-1972708 -- in the email subject line for your application to be considered. Brenna Belardinelli - Lead Recruiter, National Delivery For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.