Integrated Marketing Manager

Integrated Marketing Manager - Strategic Audiences

Location: San Francisco, CA onsite

Classification: W2 under Staffing Supplier

Contract Duration: January 5, 2026 - July 3, 2026

Compensation: $80-83/hour

Visa Sponsorship: Not provided

Position Overview

A forward-thinking audience marketing team is seeking an experienced Integrated Marketing Manager to lead strategy and execution for high-impact, insight-driven campaigns targeted at key strategic audiences-primarily parents and families. This role blends audience strategy, brand storytelling, and integrated multi-channel campaign management to build meaningful connections and drive measurable engagement.

Key Responsibilities

• Lead development and execution of integrated marketing strategies focused on parents and families, ensuring relevance in culture and day-to-day life.
• Create multi-channel campaigns to increase awareness and engagement, including content, sponsorships, influencer activations, and evergreen initiatives.
• Collaborate with brand, social, creative, and media teams for cohesive campaign development from ideation through execution.
• Utilize data and audience insights to inform campaign positioning, messaging, and creative direction.
• Identify and capitalize on cultural and seasonal moments that matter to target audiences, connecting them through tailored campaigns.
• Monitor, measure, and optimize campaign performance; share learning and recommendations for ongoing improvement.
• Advocate for audience insights across the broader marketing organization, ensuring authentic and resonant storytelling aligned with family and parent needs.

Qualifications

• 6-8 years of experience in brand marketing, integrated marketing, or audience strategy-preferably within consumer technology, retail, or family-focused sectors.
• Proven ability to translate audience insights into creative marketing strategies that drive engagement and business results.
• Hands-on experience managing multi-channel campaigns across content, influencer, sponsorship, and paid media.
• Deep familiarity with cultural and behavioral trends relevant to parents and families.
• Strong cross-functional collaboration and communication skills, working effectively across brand, social, creative, and media partners.
• Balanced ability in strategic vision and operational precision; can shape long-term direction and deliver results with clarity.